Roof Top Film Club is Hosting Movie Nights for Nespresso Club Members
Laura McQuarrie — June 30, 2016 — Marketing
References: rooftopfilmclub & eventmagazine
For the entertainment of Nespresso club members, the brand is teeaming up with Roof Top Film Club to host a series of movie nights at the Bussey Building in Peckham.
This exclusive experience for coffee club members involves summer screenings of classic films that are paired with coffee-inspired catering menus, as well as Nespresso coffees and Nespresso martinis. The rooftop itself is branded with Nespresso deckchairs and blankets and attendees are invited to share the time they spend at this exclusive event with the #ExperienceNespresso tag.
Over the last nine years, Nespresso has been an official partner of the Cannes Film Festival and this initiative expresses the brand's continuing interest in the world of film as well as up-and-coming young talent.
This exclusive experience for coffee club members involves summer screenings of classic films that are paired with coffee-inspired catering menus, as well as Nespresso coffees and Nespresso martinis. The rooftop itself is branded with Nespresso deckchairs and blankets and attendees are invited to share the time they spend at this exclusive event with the #ExperienceNespresso tag.
Over the last nine years, Nespresso has been an official partner of the Cannes Film Festival and this initiative expresses the brand's continuing interest in the world of film as well as up-and-coming young talent.
Trend Themes
1. Exclusive Film Experiences - Opportunity for brands to partner with film clubs and create exclusive experiences for members, enhancing brand loyalty.
2. Branded Event Collaborations - Brands can collaborate with event organizers to create unique branded experiences that resonate with their target audience.
3. Cross-industry Partnerships - Opportunity for brands in different industries to partner and create cross-promotional experiences that target shared demographics.
Industry Implications
1. Coffee - Coffee brands can explore partnerships with film clubs to create unique movie-related experiences for their customers.
2. Film - Film clubs can collaborate with brands to create exclusive screenings and events that enhance the movie-watching experience.
3. Event Planning - Event planning companies can offer branded event collaborations as a value-added service, creating memorable experiences for their clients.
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