Easyjet and Stansted Airport Set Up a Real-Time Departure Board at a Subway
Laura McQuarrie — June 18, 2016 — Marketing
References: eventmagazine
In order to give the public a change to win tickets to one of 10 top destinations, Easyjet and Stansted Airport set up a GIF station and a real-time departure board at London's Liverpool Street Station.
At the departure board, commuters were able to see a few of the locations where they could jet off to instead of taking their usual route home. To enter, people were able to take a quick GIF photo and share it with the #easyjetfromstansted tag for a chance to win tickets to beautiful locations like Dubrovnik and Asturias.
Playful GIF photo booths like these could be set up anywhere in order to encourage people to get themselves thinking about adventures beyond their daily routines, but they are particularly effective in stations like these where people feel the stresses of public transportation.
At the departure board, commuters were able to see a few of the locations where they could jet off to instead of taking their usual route home. To enter, people were able to take a quick GIF photo and share it with the #easyjetfromstansted tag for a chance to win tickets to beautiful locations like Dubrovnik and Asturias.
Playful GIF photo booths like these could be set up anywhere in order to encourage people to get themselves thinking about adventures beyond their daily routines, but they are particularly effective in stations like these where people feel the stresses of public transportation.
Trend Themes
1. Playful Advertising - Creating unique and engaging advertising campaigns using playful elements such as GIF photo booths to capture customer attention.
2. Real-time Engagement - Developing campaigns that involve real-time engagement to create a sense of urgency and encourage customer interaction.
3. User-generated Content - Encouraging customers to generate their own content to increase brand engagement and social media following.
Industry Implications
1. Advertising - The advertising industry can benefit from incorporating playful and interactive elements into their campaigns to create memorable experiences for customers.
2. Travel - The travel industry can use real-time engagement and user-generated content to promote their destinations and increase social media presence.
3. Transportation - The transportation industry can use playful advertising campaigns to relieve customer stress and create a positive customer experience.
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