The Interactive 'Facebook Beach' Was Set Up at Cannes
Laura McQuarrie — June 27, 2016 — Marketing
References: eventmagazine
At this year's International Festival of Creativity in Cannes, Innovision teamed up with Facebook to create the 'Facebook Beach' at the Hôtel Barrière Le Majestic Beach & Pier.
The activation at Cannes provided a place for all attendees to connect with products from Facebook, as well as engage with a range of programming and activities. Events within Facebook Beach included everything from Tai Chi to 'Face-boule,' wine and cheese tastings, as well as 360-degree video workshops.
One of the most interesting parts of the Facebook Beach was the Instagram Water Exhibit, which included frozen pieces of artwork, as well as the Water in Motion Gallery, which showcased submissions from the #WaterInMotion video contest on Instagram.
The activation at Cannes provided a place for all attendees to connect with products from Facebook, as well as engage with a range of programming and activities. Events within Facebook Beach included everything from Tai Chi to 'Face-boule,' wine and cheese tastings, as well as 360-degree video workshops.
One of the most interesting parts of the Facebook Beach was the Instagram Water Exhibit, which included frozen pieces of artwork, as well as the Water in Motion Gallery, which showcased submissions from the #WaterInMotion video contest on Instagram.
Trend Themes
1. Experiential Marketing - Innovative experiential marketing events that engage audiences and enhance brand experiences.
2. Interactive Installations - Utilizing interactive installations to create engaging and immersive experiences for attendees.
3. Social Media Integration - Incorporating social media platforms and user-generated content into experiential marketing events.
Industry Implications
1. Event Marketing - Utilizing innovative experiential marketing tactics to enhance brand experiences for event attendees.
2. Advertising - Creating interactive installations and experiences that enhance traditional advertising campaigns and engage audiences.
3. Social Media Marketing - Incorporating social media platforms and user-generated content into experiential marketing events to enhance social media marketing efforts.
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