The Old El Paso Street Vibes Range is Rolling Out in the UK
Michael Hemsworth — May 31, 2024 — Lifestyle
References: oldelpaso & grocerytrader
The Old El Paso Street Vibes range is making its way to the UK market now as a lineup of Mexican street food-inspired meal preparation options perfect for elevating any midweek meal. The range puts two soft taco meal kits in the spotlight that come in Al Pastor and Barbacoa flavor options, which are both crafted with two people in mind. This positions the meal kits as the brand's first-ever options for two, while the additional items in the range include two sauces -- Smoky Barbacoa and Sweet Chilli & Lime -- provide an extra burst of flavor.
Head of World Foods at General Mills UK Aditi Hilgers spoke on the Old El Paso Street Vibes range saying, "At Old El Paso, as category leader we’re always looking for new experiences to elevate at-home dining and invite new shoppers into the vibrant world of Mexican meals. Our new ‘Street Vibes’ range captures the fun and flavourful world of street tacos and makes it accessible to everyone – on any night of the week!"
Head of World Foods at General Mills UK Aditi Hilgers spoke on the Old El Paso Street Vibes range saying, "At Old El Paso, as category leader we’re always looking for new experiences to elevate at-home dining and invite new shoppers into the vibrant world of Mexican meals. Our new ‘Street Vibes’ range captures the fun and flavourful world of street tacos and makes it accessible to everyone – on any night of the week!"
Trend Themes
1. Street Taco Meal Kits - Meal kits that capture the essence of street food offer consumers a convenient way to explore global flavors at home.
2. Flavor-enhanced Sauces - The introduction of unique sauces such as Smoky Barbacoa and Sweet Chilli & Lime adds a gourmet touch to home-prepared meals, enhancing overall flavor.
3. Midweek Meal Solutions - Products designed for quick and easy preparation cater to busy professionals seeking flavorful dining options during the workweek.
Industry Implications
1. Meal Kit Delivery - Innovative meal kits inspired by global cuisines present a new avenue for meal kit delivery services to attract diverse consumer segments.
2. Specialty Sauces - The expansion of unique, high-quality sauces creates opportunities for brands to offer specialized condiment products that enhance home-cooked meals.
3. Convenience Foods - Convenience foods that reflect popular street food trends address consumer demands for quick, flavorful, and culturally diverse meal options.
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