Accessories Brand Kipling Helped Consumers Show Love to Friends
Rebecca Byers — June 20, 2016 — Lifestyle
References: eventmagazine
Women's accessory brand Kipling recently took over London's picturesque South Bank in order to launch a new global campaign that included consumer-written custom greetings. Titled #WeMakeHappy, the campaign's goals were highlighted at the event with an immersive art installation featuring multicolored, over-sized balloons.
Designed by agency Wonder, the event celebrated the new global campaign, which aims to highlight and pay tribute to the people who "make the world a better place."
Previously, consumers were invited to pay tribute to their loved ones on the campaign website we-makehappy.com, with the recipient receiving a special invitation to visit the installation and pick up their message attached to one of the balloons. The fun event is a great way for a brand to insert themselves in the communications of consumers and the people their lives.
Designed by agency Wonder, the event celebrated the new global campaign, which aims to highlight and pay tribute to the people who "make the world a better place."
Previously, consumers were invited to pay tribute to their loved ones on the campaign website we-makehappy.com, with the recipient receiving a special invitation to visit the installation and pick up their message attached to one of the balloons. The fun event is a great way for a brand to insert themselves in the communications of consumers and the people their lives.
Trend Themes
1. Custom Greeting Art Installations - Using immersive art installations with custom greetings can attract consumer attention and pay tribute to the target audience.
2. Global Campaigns - Engaging international audiences with campaigns that pay tribute to people who make the world a better place can generate strong emotional connections with consumers.
3. Consumer Communications - Creating campaigns that invite consumers to participate and pay tribute to loved ones can enable brands to build deeper relationships with their target audience.
Industry Implications
1. Fashion - Introducing immersive art installations with custom greetings to fashion events can create memorable brand experiences and engage with consumers on a deeper emotional level.
2. Advertising - Using global campaigns that pay tribute to people who make the world a better place in advertising can capture consumer attention and generate positive brand perceptions.
3. Event Planning - Creating interactive and immersive art installations with custom greetings can help event planners make events more engaging and memorable for their clients and attendees.
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