Samsung's 'LANdry' Cleaning Laundromat Appeals to Teens
Laura McQuarrie — July 7, 2016 — Marketing
References: thesamsungecosystem & creativeguerrillamarketing
It's not uncommon to find TVs, arcade machines and lounge areas in some high-end cleaning laundromat locations around the world, but Samsung's 'LANdry' takes on-site entertainment to the next level.
LANdry was devised to motivate young teens to do their own laundry and at the same time, promote the easy-to-use features of the Galaxy S7 and the AddWash washing machine. As a reward for doing their dirty laundry at this unique spot, teens are treated to time playing Internet games while they wait for a load to be cleaned.
Despite the growth of eSports gamings continues to grow, is often criticized for its lack of tangible benefits. The incentivized experience offered at LANdry: The eSport Laundromat ensures that gameplay is productive and the task of doing chores is both engaging and enjoyable.
LANdry was devised to motivate young teens to do their own laundry and at the same time, promote the easy-to-use features of the Galaxy S7 and the AddWash washing machine. As a reward for doing their dirty laundry at this unique spot, teens are treated to time playing Internet games while they wait for a load to be cleaned.
Despite the growth of eSports gamings continues to grow, is often criticized for its lack of tangible benefits. The incentivized experience offered at LANdry: The eSport Laundromat ensures that gameplay is productive and the task of doing chores is both engaging and enjoyable.
Trend Themes
1. Esports Gaming Laundromats - The combination of gaming and everyday tasks provides opportunities for disruptive innovation in the entertainment and laundry industries.
2. Incentivized Esport Experiences - The practice of incentivizing mundane experiences with gaming can revolutionize the video game industry and create unusual partnerships like LANdry.
3. Integration of Technology Into Traditional Industries - The incorporation of technology in areas like laundry creates new opportunities for companies to market their products and services to previously untapped markets.
Industry Implications
1. Entertainment Industry - Creating gamified experiences in everyday tasks like laundry can revolutionize the entertainment industry with new offerings that consumers haven't seen before.
2. Laundry Industry - The gaming and entertainment industries partnering with laundromats can enhance the customer experience and attract new customer bases.
3. Consumer Technology Industry - Incorporating technology into traditional laundry practices creates opportunities for the consumer technology industry to market their products in a unique way.
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