The Shanghai LEGO Store Features Displays Made Out of LEGO Bricks
Katherine Pendrill — June 20, 2016 — Marketing
References: robot6icbookresources & reuters
The world's largest LEGO store recently opened at the Shanghai Disney Resort. Not only does the store have a vast array of merchandise for fans to choose from, but it also features creative displays and interactive play spaces that are geared towards children.
The newly opened LEGO store is two stories high and spans more than 10,700 square feet. To create a more immersive experience for families, the store features life-size displays made out of LEGO bricks. These bricks have been cleverly assembled to create familiar Disney, Marvel and Pixar characters. There are also LEGO-based displays that celebrate the 12 Chinese zodiac signs. Beyond the displays, there are indoor and outdoor spaces where children can use the colorful bricks to build their own LEGO creations.
By using LEGO bricks to create the actual displays for the products, the new LEGO store offers consumers a more immersive shopping experience.
The newly opened LEGO store is two stories high and spans more than 10,700 square feet. To create a more immersive experience for families, the store features life-size displays made out of LEGO bricks. These bricks have been cleverly assembled to create familiar Disney, Marvel and Pixar characters. There are also LEGO-based displays that celebrate the 12 Chinese zodiac signs. Beyond the displays, there are indoor and outdoor spaces where children can use the colorful bricks to build their own LEGO creations.
By using LEGO bricks to create the actual displays for the products, the new LEGO store offers consumers a more immersive shopping experience.
Trend Themes
1. Lego-based Displays - More stores can incorporate life-size displays made out of LEGO bricks, elevating the immersive shopping experience.
2. Interactive Play Spaces - More retail stores can offer play spaces where children can use colorful bricks to build their own LEGO creations.
3. Celebration of Chinese Zodiac Signs - More stores can create displays that celebrate local culture and heritage, offering a memorable shopping experience for customers.
Industry Implications
1. Retail - Retail stores can use LEGO-based displays and interactive play spaces to attract and engage families with children.
2. Tourism - Tourist attractions can create immersive experiences that celebrate local culture and heritage using LEGO displays.
3. Entertainment - Entertainment industry can incorporate interactive play spaces and displays using LEGO bricks to create more engaging experiences for children and families.
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