Slush Puppie Tango Ice Blast Will Be Celebrated at Cinemas
Michael Hemsworth — June 16, 2016 — Marketing
References: slushpuppie & foodbev
Gearing up for the summer season, the Slush Puppie Tango Ice Blast range of slush flavors are intended to be a delicious new variety for fans of the brand to enjoy.
Including new flavors like piña colada, coconut, lemon fizz and many more, the frozen drinks will be launched at Cineworld and Vue cinemas in the UK. The Tango Ice Blast team will be traveling with the Summer Flavor Festival to provide participants with fun things such as a photo booth, goody bags and the ability to try all the new flavors.
Speaking on the Slush Puppie Tango Ice Blast range and marketing efforts, Junior Brand Manager Charlotte Chenneour said, "We’re always finding new ways to innovate Tango Ice Blast flavours to satisfy our fans and to give the Tango Ice Blast brand strong standout, not only through vibrant eye-catching colour but great tasting, fun, innovative flavours. We’re really proud of the new summer inventive twists and new flavour range we are able to offer our cinema estate and we’re excited for our fans to discover these latest creations."
Including new flavors like piña colada, coconut, lemon fizz and many more, the frozen drinks will be launched at Cineworld and Vue cinemas in the UK. The Tango Ice Blast team will be traveling with the Summer Flavor Festival to provide participants with fun things such as a photo booth, goody bags and the ability to try all the new flavors.
Speaking on the Slush Puppie Tango Ice Blast range and marketing efforts, Junior Brand Manager Charlotte Chenneour said, "We’re always finding new ways to innovate Tango Ice Blast flavours to satisfy our fans and to give the Tango Ice Blast brand strong standout, not only through vibrant eye-catching colour but great tasting, fun, innovative flavours. We’re really proud of the new summer inventive twists and new flavour range we are able to offer our cinema estate and we’re excited for our fans to discover these latest creations."
Trend Themes
1. Innovative Flavor Varieties - The Slush Puppie Tango Ice Blast range introduces new and exciting flavor options for slush enthusiasts.
2. Branded Experiential Marketing - The Summer Flavor Festival showcases the trend of immersive marketing experiences to engage consumers.
3. Seasonal Beverage Offerings - The launch of new summer flavors highlights the trend of creating seasonal menus to attract customers.
Industry Implications
1. Frozen Drinks - The Slush Puppie Tango Ice Blast range taps into the growing demand for unique and refreshing frozen beverage options.
2. Cinema - Cinemas can take advantage of the innovative slush flavors to enhance the movie-watching experience and drive concession sales.
3. Event Planning - The Summer Flavor Festival demonstrates the opportunity for event planners to create engaging and interactive experiences for attendees.
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