I Scream for Yasso Rewards People for Releasing Frustration
Laura McQuarrie — May 22, 2024 — Marketing
People have been saying "I scream for ice cream" for years and now, frozen snack brand Yasso is making the popular declaration its own with I Scream for Yasso. In select markets, Yasso is introducing booths so that people can let out their frustration and let in more joy. According to a recent survey from the brand, 71% of Americans say sometimes they just want to let out a scream and want the right place to feel comfortable doing it.
Emmy Award-winning producer and TV host Ross Mathews is partnering with the brand to launch the I Scream for Yasso campaign. At one of Yasso's booths, people can scream in exchange for a snack. Alternatively, frozen snack fans can upload a video of themselves with the #IScreamForYasso tag to participate in the sweepstakes to win a year's supply of Yasso and $2,000.
Emmy Award-winning producer and TV host Ross Mathews is partnering with the brand to launch the I Scream for Yasso campaign. At one of Yasso's booths, people can scream in exchange for a snack. Alternatively, frozen snack fans can upload a video of themselves with the #IScreamForYasso tag to participate in the sweepstakes to win a year's supply of Yasso and $2,000.
Trend Themes
1. Stress-relief Experience Booths - Interactive booths are emerging as novel methods for providing on-the-go stress relief through immersive experiences.
2. Emotional Release Marketing - Brands are incorporating emotional release activities into their marketing strategies to create memorable customer engagements.
3. Gamified Social Media Campaigns - Social media campaigns are increasingly gamifying participation by rewarding users for engaging in specific actions, such as uploading videos.
Industry Implications
1. Wellness - The wellness industry is integrating unconventional stress-relief methods to cater to modern lifestyle demands.
2. Food and Beverage - The food and beverage industry is blending product promotions with unique experiential marketing tactics to enhance consumer interaction.
3. Entertainment - The entertainment industry sees potential in cross-collaboration with food brands to create engaging content-driven campaigns.
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