Nintendo is Celebrating the Olympics with a New Game for Wii U
Katherine Pendrill — June 24, 2016 — Marketing
References: nintendo & digitaltrends
Nintendo is gearing up for the Rio 2016 Olympics with a brand new game for Wii U. Along with the release of the new game, Nintendo is also encouraging fans to engage with the brand online by launching a giveaway over social media.
The latest Nintendo game for Wii U is called 'Mario & Sonic at the Rio 2016 Olympic Games' and it combines popular Nintendo characters with Olympic-style sporting events. To promote the new game, Nintendo is launching a rewarding social media contest. Between July 1st and July 22nd, fans are encouraged to submit photos on Instagram with the hashtag #MarioSonicRio2016 and #NintendoContest. Their participation online will enter them into a draw to win a copy of the new game, a Mario and Sonic amiibo, a New Nintendo 3DS XL or even a Wii U console.
With the Olympics just around the corner, the contest provides the perfect way to begin counting down to the summer games.
The latest Nintendo game for Wii U is called 'Mario & Sonic at the Rio 2016 Olympic Games' and it combines popular Nintendo characters with Olympic-style sporting events. To promote the new game, Nintendo is launching a rewarding social media contest. Between July 1st and July 22nd, fans are encouraged to submit photos on Instagram with the hashtag #MarioSonicRio2016 and #NintendoContest. Their participation online will enter them into a draw to win a copy of the new game, a Mario and Sonic amiibo, a New Nintendo 3DS XL or even a Wii U console.
With the Olympics just around the corner, the contest provides the perfect way to begin counting down to the summer games.
Trend Themes
1. Social Media Game Giveaways - Companies can increase engagement and brand loyalty by launching social media contests that incentivize user-generated content.
2. Celebrity Endorsement Games - Incorporating beloved characters or celebrities in a game can boost interest and excitement surrounding product launches.
3. Sports Video Games - Combining popular gaming franchises with sports events such as the Olympics can increase consumer appeal and attract a wider audience.
Industry Implications
1. Video Game Industry - Video game companies can leverage popular events and personalities to create unique gaming experiences that attract consumers.
2. Social Media Industry - Social media platforms can be used as a marketing tool to launch contests and drive engagement for businesses and brands.
3. Sports Industry - By collaborating with video game companies, sports organizations can create a new avenue to engage with fans and reach new audiences.
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