Fetch's Big Dog Bowl Reminds Pet Owners of the Importance of Hydration
Laura McQuarrie — July 9, 2016 — Marketing
References: fetch & eventmagazine
Online pet store 'Fetch' has plans to set up a big dog bowl this summer in London's Kennington Park as a way to remind pet owners about keeping their pets properly hydrated in the heat.
The oversized dog bowl structure will be so large that it will have space for a few canine friends to splash around and cool off in it like a giant pool. Alongside the large-scale dog bowl installation, experts from Fetch will be around to provide information about caring for pets, especially during the hot summer months.
Since not all dog parks are equipped with running water fountains, this is a kind way to help pets and their owners beat the heat with an urban oasis that does not require a separate trip to the beach.
The oversized dog bowl structure will be so large that it will have space for a few canine friends to splash around and cool off in it like a giant pool. Alongside the large-scale dog bowl installation, experts from Fetch will be around to provide information about caring for pets, especially during the hot summer months.
Since not all dog parks are equipped with running water fountains, this is a kind way to help pets and their owners beat the heat with an urban oasis that does not require a separate trip to the beach.
Trend Themes
1. Pet Hydration Awareness - Opportunities for businesses to develop products, services, and campaigns that raise awareness and promote proper hydration for pets during warm weather.
2. Dog-friendly Urban Spaces - Opportunities for businesses to create and promote public spaces that are dog-friendly and provide amenities that cater to the needs of pets and their owners.
3. Interactive Pet Installations - Opportunities for businesses to create interactive installations that not only entertain but also educate pet owners on various pet care topics.
Industry Implications
1. Pet Care - Companies within the pet care industry can offer products and services that cater to the needs of pets during warm weather, such as hydration aids and cooling accessories.
2. Parks and Recreation - Organizations within the Parks and Recreation industry can develop and maintain dog-friendly public spaces, complete with amenities and services that cater to pets and their owners.
3. Experiential Marketing - Businesses within the experiential marketing industry can create interactive installations and events that educate pet owners on various pet-related topics while also promoting their brand and products.
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