Lyft Promoted Ghostbusters by Offering Rides in the Iconic Ecto-1 Car
Riley von Niessen — July 4, 2016 — Autos
In an effort to promote the remake of the cult favorite Ghostbusters movie, American ridesharing company Lyft offered its consumers the chance to take a complementary ride in the Ecto-1 car that's used by the spirit hunters themselves.
The 1980s Cadillac featured the Ghostbusters logo on its side and is stocked full with Twinkies and a green citrus juice, two food items that coincide with the film. Lyft told its consumers in Los Angeles, Boston, New York, Washington and San Francisco to "Ride Like a Ghostbuster, on Demand." In order to get a free ride in the Ecto-1 car, users needed to select 'Ghost Mode' when requesting transportation.
The limited-time service functioned at the beginning of the month in order to create more excitement for the highly anticipated release of the film.
The 1980s Cadillac featured the Ghostbusters logo on its side and is stocked full with Twinkies and a green citrus juice, two food items that coincide with the film. Lyft told its consumers in Los Angeles, Boston, New York, Washington and San Francisco to "Ride Like a Ghostbuster, on Demand." In order to get a free ride in the Ecto-1 car, users needed to select 'Ghost Mode' when requesting transportation.
The limited-time service functioned at the beginning of the month in order to create more excitement for the highly anticipated release of the film.
Trend Themes
1. Movie-inspired Ride Shares - Offering complementary rides in iconic movie cars can create buzz around film releases and boost brand visibility for ridesharing companies.
2. Promotional Transportation Experiences - Providing unique and themed transportation experiences can help companies generate excitement and engage with customers in a memorable way.
3. Branded Collaborations - Partnering with popular movie franchises can create mutually beneficial promotional opportunities and enhance brand recognition.
Industry Implications
1. Ridesharing - Ridesharing companies can leverage movie tie-ins to differentiate their services and attract new customers.
2. Entertainment - Movie studios and production companies can collaborate with ridesharing companies to enhance marketing efforts and create immersive experiences for fans.
3. Promotional Marketing - Offering unique transportation experiences as part of promotional campaigns can help companies stand out and drive customer engagement.
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