Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
Laura McQuarrie — June 25, 2016 — Marketing
References: landing.google & engadget
Around the world, there are countless pride celebrations happening and to make sure they are accessible to all, Google launched #prideforeveryone.
Google sent out employees to 25 different countries and equipped them with 360-degree cameras to capture the action of global pride marches. With a Google Cardboard headset, it's now possible to feel more connected to the LGBTQ community via virtual reality pride marches. Even without a VR headset, it's also possible to view content from project #prideforeveryone that's shared to YouTube.
As it stands, there are still 70 countries in the world where it's a crime to be gay. Even in places where there is equality and pride parades are hosted, many individuals still live in fear of judgement, discrimination or violent actions that may be taken against them.
Google sent out employees to 25 different countries and equipped them with 360-degree cameras to capture the action of global pride marches. With a Google Cardboard headset, it's now possible to feel more connected to the LGBTQ community via virtual reality pride marches. Even without a VR headset, it's also possible to view content from project #prideforeveryone that's shared to YouTube.
As it stands, there are still 70 countries in the world where it's a crime to be gay. Even in places where there is equality and pride parades are hosted, many individuals still live in fear of judgement, discrimination or violent actions that may be taken against them.
Trend Themes
1. Virtual Reality in Pride Celebrations - The use of virtual reality technology in capturing and sharing pride celebrations provides an immersive experience that enhances connection and inclusivity.
2. Accessible Pride Content - Making pride marches accessible through VR headsets and YouTube opens up opportunities for individuals who may not be able to attend physical events to participate and feel connected.
3. Global LGBTQ Representation - Capturing pride parades from 25 different countries showcases the global LGBTQ community and highlights the need for equal rights and acceptance worldwide.
Industry Implications
1. Virtual Reality - The virtual reality industry can explore opportunities to develop immersive content and experiences for pride celebrations.
2. Video Streaming - The video streaming industry can leverage the demand for accessible pride content by providing platforms and services specifically tailored to LGBTQ communities.
3. Social Activism - The social activism industry can utilize virtual reality technology to raise awareness and promote equal rights for LGBTQ individuals worldwide.
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