This Public Bus Stop Uses Virtual Reality to Come to Life as a Swimming Pool
Laura McQuarrie — June 14, 2016 — Marketing
References: adsoftheworld
In order to make its presence known, Budapest Spas created a unique advertisement using a public bus stop.
The roadside bus shelter is styled to look like a swimming pool, but sets itself apart from static ads by using virtual reality. In order to make people waiting at the stop feel as though they're truly immersed in water, VR glass panels were used alongside an aquarium filled with water. In order to encourage people to marvel at the installation and share it with others, one side of the public bus stop features cutouts for faces where the people of Budapest can pose for photos.
The dynamic bus shelter advertisement could inspire a range of other promotions using VR glass.
The roadside bus shelter is styled to look like a swimming pool, but sets itself apart from static ads by using virtual reality. In order to make people waiting at the stop feel as though they're truly immersed in water, VR glass panels were used alongside an aquarium filled with water. In order to encourage people to marvel at the installation and share it with others, one side of the public bus stop features cutouts for faces where the people of Budapest can pose for photos.
The dynamic bus shelter advertisement could inspire a range of other promotions using VR glass.
Trend Themes
1. Virtual-reality Advertisements - Virtual reality ads can be used to create highly immersive experiences and capture customer attention like never before.
2. Augmented Reality Bus Stations - By incorporating augmented reality into public transportation, bus stations can become interactive and engaging spaces that commuters look forward to visiting.
3. Mixed-reality Marketing - Combining virtual and augmented reality technologies can create even more exciting marketing opportunities that blur the line between physical and digital experiences.
Industry Implications
1. Advertising - Advertising agencies and brands can leverage virtual and augmented reality technologies to create unforgettable and highly shareable promotional campaigns.
2. Public Transportation - By incorporating interactive and immersive experiences into bus stations, public transportation companies can improve rider satisfaction and attract new customers.
3. Tourism - Virtual and augmented reality can be used to create engaging and educational experiences that allow tourists to explore new destinations and experiences without leaving home.
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