Audi's Interactive Virtual Reality Takes Fans to the Indy Circuit
Laura McQuarrie — June 25, 2016 — Autos
References: eventmagazine
At this year's Goodwood Festival of Speed, Audi is hosting an interactive virtual reality experience that gives fans the chance to take on the Indy Circuit at Brands Hatch.
In the virtual experience, fans are given the chance to put on an Oculus Rift helmet and become a passenger inside a car driven by Audi Sport Le Mans racing driver Oliver Jarvis. The VR experience challenges Audi fans to employ quick thinking and make the same kind of decisions on instinct that a professional racer would have to while driving a course.
While this VR experience could have worked as a standalone piecee, the simulation is being used at the Goodwood Festival of Speed to amp up attendees as they are wait in line to test drive real Audi quattro cars on a 4x4 course.
In the virtual experience, fans are given the chance to put on an Oculus Rift helmet and become a passenger inside a car driven by Audi Sport Le Mans racing driver Oliver Jarvis. The VR experience challenges Audi fans to employ quick thinking and make the same kind of decisions on instinct that a professional racer would have to while driving a course.
While this VR experience could have worked as a standalone piecee, the simulation is being used at the Goodwood Festival of Speed to amp up attendees as they are wait in line to test drive real Audi quattro cars on a 4x4 course.
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Industry Implications
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