Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
Laura McQuarrie — July 8, 2016 — Social Good
References: cancerresearchuk.org & eventmagazine
At the Hampton Court Palace Flower Show, Cancer Research UK is launching a virtual garden experience in order to honor more than 100,000 people who have left a legacy gift in their will to the charity.
There are hundreds of thousands of flowers in 'The Life Garden,' each one representing someone who has made a donation to the charity. To experience it, people are invited to put on an Oculus Rift headset and see the garden come to life before their eyes.
Considering that it would be a considerable amount of work to maintain a real garden of this scale year-round, virtual reality provides a solution that is cost-effective, as well as one that can be easily expanded upon as Cancer Research UK's list of supporters grows larger over time.
There are hundreds of thousands of flowers in 'The Life Garden,' each one representing someone who has made a donation to the charity. To experience it, people are invited to put on an Oculus Rift headset and see the garden come to life before their eyes.
Considering that it would be a considerable amount of work to maintain a real garden of this scale year-round, virtual reality provides a solution that is cost-effective, as well as one that can be easily expanded upon as Cancer Research UK's list of supporters grows larger over time.
Trend Themes
1. Virtual Reality in Fundraising - Charities can utilize VR technology to create immersive and engaging experiences to raise funds and honor supporters.
2. Legacy Gifts and Memorials - Legacy gifts and memorials can be a powerful way for charities to celebrate donors and supporters who have passed away.
3. Virtual Experience as a Cost-effective Solution - Virtual experiences can provide a cost-effective and scalable solution for creating physical experiences that would otherwise be difficult to maintain.
Industry Implications
1. Charity and Nonprofit - Charities and nonprofits can utilize virtual reality experiences to raise awareness and funds for their causes.
2. Virtual Reality Technology - Companies specializing in virtual reality technology can partner with charities to create unique experiences for fundraising and other charitable events.
3. Legacy Planning - Companies that offer legacy planning and memorial services can partner with charities to provide donors with a way to leave a lasting legacy and support a cause they care about.
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