The New Clipper Teas Campaign Involves Giving Out Free Samples Across the UK
Katherine Pendrill — July 7, 2016 — Marketing
References: clipper-teas & foodbev
In an effort to brand itself as the 'Queen of Greens,' Clipper Teas launched a promotional campaign that involves giving out free samples of green tea. While the company has already gained a loyal following for its range of Fairtrade green teas, now it is trying to reach a whole new range of consumers.
The tea-sampling tour will involve giving out 250,000 samples of Clipper Teas' green tea throughout the month of July. The tour will consist of in-office sampling events, face-to-face samplings and free samples packaged with orders from the online retailer ASOS. At each of these events, the 'Clipper crew' will champion the brand's delicious range of products, while simultaneously educating consumers about the benefits of green tea and ethical sourcing.
With the demand for green tea steadily on the rise in the UK, the new tour provides a great opportunity for Clipper Teas to position itself as the go-to tea brand.
The tea-sampling tour will involve giving out 250,000 samples of Clipper Teas' green tea throughout the month of July. The tour will consist of in-office sampling events, face-to-face samplings and free samples packaged with orders from the online retailer ASOS. At each of these events, the 'Clipper crew' will champion the brand's delicious range of products, while simultaneously educating consumers about the benefits of green tea and ethical sourcing.
With the demand for green tea steadily on the rise in the UK, the new tour provides a great opportunity for Clipper Teas to position itself as the go-to tea brand.
Trend Themes
1. Promotional Sampling Campaigns - Clipper Teas' tea-sampling tour demonstrates the power of providing free samples to reach new consumers.
2. Rising Demand for Green Tea - The increasing popularity of green tea creates opportunities for companies like Clipper Teas to position themselves as leading brands in the market.
3. Ethical Sourcing - Clipper Teas' focus on ethical sourcing aligns with the growing consumer demand for socially responsible products.
Industry Implications
1. Beverage - The tea-sampling tour by Clipper Teas highlights innovative approaches to marketing and branding in the beverage industry.
2. Wellness - The rising demand for green tea presents disruptive innovation opportunities for companies operating in the wellness industry.
3. E-commerce - The collaboration between Clipper Teas and online retailer ASOS showcases how e-commerce companies can enhance customer experience through product sampling.
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