RAW SHIFT Shows How Buildings Evolve by Adapting to Crowds
Riley von Niessen — June 22, 2016 — Marketing
Toronto-based design studio RAW is set to bring a new architecture exhibit to Queen Street East. The firm is looking to bring together creatives of the city for an event that will change their perceptions of limitations and serve as a grounds for fueling fresh and innovative ideas.
The architecture exhibit shows how buildings can evolve throughout time and how space can be used with versatility. In order to do this, 'RAW SHIFT' will completely change the vacant storefront that the event will take place in and continue to transform it throughout the event. How exactly this is done isn't quite clear, as the structures will adapt to the crowd for an interactive party experience -- modulating the furniture, lighting and art in order to best suit the attendees.
The architecture exhibit shows how buildings can evolve throughout time and how space can be used with versatility. In order to do this, 'RAW SHIFT' will completely change the vacant storefront that the event will take place in and continue to transform it throughout the event. How exactly this is done isn't quite clear, as the structures will adapt to the crowd for an interactive party experience -- modulating the furniture, lighting and art in order to best suit the attendees.
Trend Themes
1. Modular Architecture - Design modular architectural structures that can adapt to crowds and be easily re-configured for diverse events.
2. Interactive Spaces - Create dynamic and responsive spaces by combining technology and design in architecture and event planning.
3. Event Transformation - Develop innovative event spaces and experiences that use modular architecture to transform and adapt to attendees' needs.
Industry Implications
1. Architecture - Architects can create new modular design and implementation methodologies that enable adaptable, experiential spaces for diverse use-cases.
2. Event Planning - Event planners can use modular architecture to transform spaces and create custom experiences for attendees, such as dynamic product launches or immersive brand activations.
3. Interior Design - Interior design firms can incorporate modular design strategies to create transformative spaces for users, such as adapting retail spaces for seasonal needs or customizing office environments for agile teams.
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