This Promotion Celebrates National Flip Flop Day
Katherine Pendrill — June 19, 2016 — Marketing
References: facebook & brandeating
In honor of National Flip Flop Day, Tropical Smoothie Cafe is holding an unusual promotion. Although summer may not have officially arrived, this promotion gives consumers a great reason to dig out their favorite pair of flip flops.
On Friday, June 17th, Tropical Smoothie cafe will be giving away free 24-ounce Jetty Punch Smoothies to those wearing flip flops. The promotion is running from 2 PM to 7 PM, meaning consumers have plenty of time to claim their free drink. Although there is no purchase required for consumers to redeem their complimentary smoothie, the chain is accepting donations for Camp Sunshine, which is a camp that hosts kids with life-threatening illnesses.
While National Flip Flop day may not be the biggest holiday of the season, this promotion provides a great reason to celebrate.
On Friday, June 17th, Tropical Smoothie cafe will be giving away free 24-ounce Jetty Punch Smoothies to those wearing flip flops. The promotion is running from 2 PM to 7 PM, meaning consumers have plenty of time to claim their free drink. Although there is no purchase required for consumers to redeem their complimentary smoothie, the chain is accepting donations for Camp Sunshine, which is a camp that hosts kids with life-threatening illnesses.
While National Flip Flop day may not be the biggest holiday of the season, this promotion provides a great reason to celebrate.
Trend Themes
1. Footwear-specific Promotions - Opportunity for businesses to create buzz and attract foot traffic by offering promotions specifically targeting footwear.
2. Cause Marketing - Incorporating social causes in promotional campaigns creates emotional connections between consumers and brands, fostering brand loyalty.
3. Time-specific Promotions - Limited-time promotions create a sense of urgency and drive consumer behavior, motivating them to act quickly.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage cause marketing and time-specific promotions to drive traffic and boost sales.
2. Retail - Retailers can draw in customers with footwear-specific promotions and generate buzz around their products or store.
3. Hospitality - Hotels, resorts, and other hospitality businesses can use footwear-specific promotions to create unique guest experiences and differentiate themselves from competitors.
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