Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Debra John — August 27, 2024 — Marketing
References: reservebar & bizbash
Lillet x Emily in Paris teamed up to promote the new season of the popular TV series, which is slated to premiere in September. To celebrate this collaboration, the 'Café de Lillet' experience was hosted in New York City on August 14-15, offering fans a unique opportunity to dine in a setting inspired by the show.
The event took place at 'Boucherie' in the West Village, which was "transformed into a charming French bistro," reminiscent of the fictional restaurant 'L'Esprit de Gigi,' owned by the character Gabriel in the series. Open to guests 21 and older by reservation, the experience allowed visitors to enjoy a curated 'Lillet Spritz flight' paired with classic French dishes. Additionally, the event featured several interactive elements, including "a charm-making station, a macaron cart, a Vespa-themed photo opportunity, live music, and sketch artists" capturing the ambiance.
This pop-up provided a taste of Parisian life in New York City, blending the elegance of Lillet with the allure of the beloved TV series.
Image Credit: Pernod Ricard USA
The event took place at 'Boucherie' in the West Village, which was "transformed into a charming French bistro," reminiscent of the fictional restaurant 'L'Esprit de Gigi,' owned by the character Gabriel in the series. Open to guests 21 and older by reservation, the experience allowed visitors to enjoy a curated 'Lillet Spritz flight' paired with classic French dishes. Additionally, the event featured several interactive elements, including "a charm-making station, a macaron cart, a Vespa-themed photo opportunity, live music, and sketch artists" capturing the ambiance.
This pop-up provided a taste of Parisian life in New York City, blending the elegance of Lillet with the allure of the beloved TV series.
Image Credit: Pernod Ricard USA
Trend Themes
1. Immersive Brand Experiences - Brands are creating immersive experiences that blend popular culture and interactive elements to engage fans deeply.
2. Themed Pop-up Events - Pop-up events themed around TV series or movies offer unique atmospheres that draw in fans and generate buzz.
3. Curated Dining Experiences - Curated dining experiences, combining gourmet food and thematic elements, provide exclusive and memorable moments for patrons.
Industry Implications
1. Food and Beverage - Innovative collaborations between beverage brands and entertainment franchises are creating unique, immersive dining experiences.
2. Entertainment - The entertainment industry is increasingly partnering with hospitality venues to offer fans novel ways to experience their favorite shows.
3. Event Planning - Event planners are capitalizing on pop culture by designing themed events that offer rich, interactive elements and exclusive access.
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