This Escape Room Challenge Highlights a New Norwegian Airlines Route
Laura McQuarrie — June 25, 2016 — Marketing
References: norwegian & eventmagazine
Westfield London is now host to a temporary escape room challenge from Norwegian airlines that showcases a new route from London Gatwick to Oakland International Airport in San Francisco.
The 'Escape from being Alcatrapped' experience gives teams 15 minutes to search for clues and solve puzzles in an Alcatraz-inspired environment that will lead to their release. Teams that are successful have the chance to win tickets for this new route to San Francisco. This stunt is a literal take on the kind of escapism from daily life that travel can deliver and challenges people to try for a real-world overseas escape from the busy city of London.
Escape room challenges of this kind have become extremely popular over the last few years and many of them are known to be incredibly difficult to solve.
The 'Escape from being Alcatrapped' experience gives teams 15 minutes to search for clues and solve puzzles in an Alcatraz-inspired environment that will lead to their release. Teams that are successful have the chance to win tickets for this new route to San Francisco. This stunt is a literal take on the kind of escapism from daily life that travel can deliver and challenges people to try for a real-world overseas escape from the busy city of London.
Escape room challenges of this kind have become extremely popular over the last few years and many of them are known to be incredibly difficult to solve.
Trend Themes
1. Promotional Escape Rooms - Companies can create immersive escape room experiences as a marketing tool to promote new products or services.
2. Brand Collaborations with Escape Rooms - Companies can partner with popular escape rooms to create unique experiences that showcase their brand and increase customer engagement.
3. Travel-themed Escape Rooms - Escape rooms inspired by different travel destinations can be used to promote tourism and attract travelers to new destinations.
Industry Implications
1. Marketing and Advertising - Using escape rooms as a promotional tool can create new and engaging advertising opportunities for companies.
2. Entertainment - Escape rooms are becoming an increasingly popular form of entertainment that can be enjoyed by individuals or groups of people.
3. Tourism - Travel-themed escape rooms can be used to promote tourism and attract visitors to new destinations.
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