The Emirates Skywards Plan Helps Members Earn Rewards Faster
Katherine Pendrill — June 22, 2016 — Marketing
Emirates Skywards is a loyalty program launched by the Dubai-based airline Emirates. The program is designed to give frequent flyers more opportunities to collect and redeem rewards.
The Emirates Skywards program allows members to earn Miles for traveling with Emirates or with the company's wide selection of partner airlines. Members can also earn rewards for booking service such as accommodations and car rentals through partner companies. Unlike other airline loyalty programs, Emirates Skywards gives members more flexibility when it comes to collecting rewards and sharing Miles with friends and family. There are no blackout dates applied to Emirates flight rewards and members can also exchange Miles for different lifestyle, travel and shopping offers.
With a user-friendly mobile app and a tiered membership for frequent flyers, the Emirates reward program gives consumers a better way to earn travel rewards.
The Emirates Skywards program allows members to earn Miles for traveling with Emirates or with the company's wide selection of partner airlines. Members can also earn rewards for booking service such as accommodations and car rentals through partner companies. Unlike other airline loyalty programs, Emirates Skywards gives members more flexibility when it comes to collecting rewards and sharing Miles with friends and family. There are no blackout dates applied to Emirates flight rewards and members can also exchange Miles for different lifestyle, travel and shopping offers.
With a user-friendly mobile app and a tiered membership for frequent flyers, the Emirates reward program gives consumers a better way to earn travel rewards.
Trend Themes
1. Flexible Reward Programs - There is an opportunity for airlines to offer loyalty programs that give users more flexibility when it comes to collecting and redeeming rewards.
2. Partner Network Expansion - Airlines can explore partnerships with other companies to allow members to earn rewards not just from flights, but also from booking services like accommodations and car rentals.
3. Mobile Loyalty Apps - The development of user-friendly mobile loyalty apps can enhance the user experience and make it easier for members to earn and track their rewards.
Industry Implications
1. Airlines - Airlines can disrupt the loyalty program landscape by implementing innovative features and expanding their reward offerings.
2. Travel and Hospitality - Companies in the travel and hospitality industry can partner with airlines to offer reward-earning opportunities for their customers.
3. Technology - Technology companies can develop mobile loyalty apps that cater to the specific needs of loyalty program members.
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