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Top 100 Branding Ideas in May

From Rustic Condiment Packaging to Earthy Organic Juice Bars

— May 30, 2015 — Marketing
The top May 2015 branding ideas reveal the pervasiveness of DIY/Maker culture. Today's consumer is enticed by the idea of artisanal and crafted goods, prompting many brands to adopt a handmade aesthetic when it comes to branding, packaging and even the design of retail stores.

The shift in artisanal branding speaks to the pattern of Redirection, which is outlined in Trend Hunter CEO Jeremy Gutsche's NYT bestselling book Better and Faster: The Proven Path to Unstoppable Ideas. The major takeaway of the pattern is, rather than trying to fight an unstoppable force, "rechannel momentum to your advantage."

Brands included in the top May 2015 branding ideas list are working with, rather than against, the force of the maker culture movement and its surrounding rituals to create a branding strategy that better appeals to consumers.
6.8
Score
Popularity
Activity
Freshness
100
Rival Designer Marketing
Rival Designer Marketing
This Givenchy Campaign Features Riccardo Tisci and Donatella Versace
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99
Artistic Beauty Platforms
Artistic Beauty Platforms
The 'You are Lancome' Interactive Website Celebrates 80s Years
<
98
Dynamic Destination Branding
Dynamic Destination Branding
The New National Park Branding for Norway Was Created by Snohetta
<
97
Musician-Branded Cannabis
Musician-Branded Cannabis
Marley Natural Fine Cannabis is a Marijuana Startup with Major Backing
<
96
Regal Booze Branding
Regal Booze Branding
This Grain-Based Swedish Gin Boasts Dynamic Visual Branding
<
95
Understated Accessory Catalogs
Understated Accessory Catalogs
This Ölend Backpack Lookbook Boasts a Modern Art Inspiration
<
94
Patriotic Whiskey Bottles
Patriotic Whiskey Bottles
Pendleton's Blended Whiskey Honors Past and Present Soldiers
<
93
Egg-Inspired Skincare Branding
Egg-Inspired Skincare Branding
The TONYMOLY Egg Pore Tightening Mask Packaging Resembles Food
<
92
Artisanal Vegan Branding
Artisanal Vegan Branding
Oumph Offers Vegan Meat Substitutes for Avid Carnivores
<
91
Sakura French Fries
Sakura French Fries
McDonald's Cherry Blossom-Seasoned French Fries Mimic the Taste of Spring
<
90
Fashionable Candy Bars
Fashionable Candy Bars
Skinny Chocolates Are Dressed in Stylish Sketches to Appeal to Modern Women
<
89
Earthy Snack Branding
Earthy Snack Branding
This Healthy Foods Packaging Design is Rustic and Down-to-Earth
<
88
Eclectic Craft Brew Bottles
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
<
87
Cannabis Merchandising Firms
Cannabis Merchandising Firms
The High Road Design Studio is Aiming to Rebrand Medical Marijuana
<
86
Aesthetic Retail Makeovers
Aesthetic Retail Makeovers
A New Store in NYC Marks the Beginnings of Banana Republic's Rebrand
<
85
Exclusive Plus-Size Campaigns
Exclusive Plus-Size Campaigns
The Rum + Coke Fashion Photo Shoots Feature Plus-Size Women Only
<
84
Conceptual Cup Ads
Conceptual Cup Ads
This Branding Project Imagines New Hot Drinks for McDonald's Restaurants
<
83
Pictured Spray Paint Cans
Pictured Spray Paint Cans
Concept Packaging for Krylon Features Photographic Symbols of Hawaii
<
82
Musical Whiskey Glasses
Musical Whiskey Glasses
Johnnie Walker's Smart Glass Enhances Whiskey Drinking with Sound
<
81
Symbolic Takeout Sushi
Symbolic Takeout Sushi
Rice Now Received a Cohesive Branding Strategy for a New Japanese Chain
<
80
Mustard-Tasting Bars
Mustard-Tasting Bars
Maille Has Launched a Dijon Mustard-Only Shop in NYC
<
79
Crafty Rabbit-Food Cartons
Crafty Rabbit-Food Cartons
DIY Carrot Easter Boxes are Lovely Veggie Vessels for Chocolate Eggs
<
78
Geometric Clothing Tags
Geometric Clothing Tags
Sergi Ferrando Gives Lifegist's Branding Meaning via Minimalist Visuals
<
77
Line Art Beer Labels
Line Art Beer Labels
Kabinet Brewery Packaging Features a Simple Yet Mesmerizing Illustrated Motif
<
76
Academic Shoe Packaging
Academic Shoe Packaging
The CLOT x Lunar Force 1 Nike Shoe Packaging Resembles a Yearbook
<
75
Live Streamed Razor Unveilings
Live Streamed Razor Unveilings
Gillette Introduces Avengers Razors Online & Offline Simultaneously
<
74
Modern Mediterranean Branding
Modern Mediterranean Branding
This 5 Olive Oil Packaging Boasts Clean and Vivid Typography
<
73
Op-Art Eyewear Catalogs
Op-Art Eyewear Catalogs
Percy Lau's Sculptural Eyewear Plays Challenges Perceptions
<
72
Feminist Candy Packaging
Feminist Candy Packaging
This Fruene Chocolate Box Branding Highlights Inspiring Women in History
<
71
Architectural Origami Fashion
Architectural Origami Fashion
Bolor Amgalan's Latest Lookbook Boasts Sculptural Elements
<
70
Sports Supplement Packaging
Sports Supplement Packaging
The Nativetech by Siemalab Line Boasts Vibrant Typographic Branding
<
69
Sophisticated Brew Bottles
Sophisticated Brew Bottles
Queseria La Antigua of Fuentesauco's Craft Beer Bottle is Elegant
<
68
Porcelain Perfume Packaging
Porcelain Perfume Packaging
This Guerlain Muguet Fragrance Boasts a Limited Edition Bottle
<
67
Contemporary Corporate Stationery
Contemporary Corporate Stationery
The Lifestyle Branding for Mona de Castellarnau is Crisp
<
66
Fast Food Emoji Apps
Fast Food Emoji Apps
The Burger King Emoji Keyboard Celebrates the Return of Chicken Fries
<
65
Feminine Princess Cosmetics
Feminine Princess Cosmetics
Etude Cosmetics' Etoinette Range is Inspired by Parisian History
<
64
Digitized Visual Branding
Digitized Visual Branding
The Visual Branding for Fashion Retailer Threads is Succinct and Chic
<
63
Oceanic Restaurant Branding
Oceanic Restaurant Branding
Sushi & Co is a Cruise Ship Eatery That Recently Got a Makeover
<
62
Graphical Rural Packaging
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
<
61
Minimalist Gadget Boxes
Minimalist Gadget Boxes
Lyve's Digital Packaging Solution Simplifies Shipping and Receiving
<
60
Nationally Inspired Storefronts
Nationally Inspired Storefronts
Lululemon Edmonton Location Celebrates Canadian Values in Symbols
<
59
Literary Retail Takeovers
Literary Retail Takeovers
The Sonia Rykiel Flagship in Paris Has Been Transformed into a Library
<
58
Retro Cold Brew Bottles
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
<
57
Hand-Lettered Logos
Hand-Lettered Logos
Sara Marshall's Brand by Hand Reimagines Iconic International Logos
<
56
Coffee Cup Handles
Coffee Cup Handles
The Mugshot Sleeve is Great for Consumer Experience and Business Promotion
<
55
PMS Ice Cream
PMS Ice Cream
Three Creamy Desserts Speak to Moody Women During That Time of the Month
<
54
Food-Based Beauty Lines
Food-Based Beauty Lines
Skin Food is a Korean Beauty Collection is Derived from Fresh Foods
<
53
Dessert Lip Balm Branding
Dessert Lip Balm Branding
The Face Shop's Lip Balm Collection Boasts Graphic Containers
<
52
On-the-Go Snack Packaging
On-the-Go Snack Packaging
Portable Breakfast Products Make the Most Important Meal of the Day Easy
<
51
Fruity Cosmetics Packaging
Fruity Cosmetics Packaging
This Peach Baviphat Peeling Gel Comes in a Fresh Jar
<
50
Organizational Sock Packaging
Organizational Sock Packaging
This Clever Sock Packaging Design Serves Multiple Functions
<
49
Rice Pizza Packaging
Rice Pizza Packaging
This Single-Serving Flatbread is Wrapped with Reference to Its Ingredients
<
48
Hygienic Shoe Marketing
Hygienic Shoe Marketing
Christian Louboutin‘s Latest Lookbook is Titled Water in Love
<
47
Rustic Condiment Packaging
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
<
46
Food-Mimicking Packaging
Food-Mimicking Packaging
This Crouton Packaging Design Exudes Freshness
<
45
The Rock Star Experience
The Rock Star Experience
Trend Hunter Chats with German about Heineken's Dream Island Experience
<
44
Cozy Streetwear Collections
Cozy Streetwear Collections
The Latest HARTONO Lookbook Highlights Urban Menswear Styles
<
43
Elegant Cannabis Dispensaries
Elegant Cannabis Dispensaries
This Albuquerque Dispensary Puts a New Spin on Pot Branding
<
42
Cutesy Cosmetics Cases
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
<
41
Quirky Beer Hotels
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
<
40
Immersive Fragrance Marketing
Immersive Fragrance Marketing
Dior's Pink Garden in Doha Airport Celebrates a New Perfume Launch
<
39
Eco Strawberry Packaging
Eco Strawberry Packaging
This Frozen Fruit Bag Idea is Resourceful, Adaptable and Earth-Conscious
<
38
Body Positive Campaigns
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
<
37
Crafty Retail Partnerships
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
<
36
Transparent Water Branding
Transparent Water Branding
Tundra Packaging Shows the Product's Purity with a See-Through Image
<
35
Sensible Snack Packaging
Sensible Snack Packaging
This Crackers Packaging is Inspired by the Healthy Brand's Flavors
<
34
Enticing Dairy Stalls
Enticing Dairy Stalls
This Dairy Product Display Resembles the Food It Pairs Well With
<
33
Custom Doll Catwalks
Custom Doll Catwalks
This Barbie Styled by Me Interactive Experience is Fully Immersive
<
32
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
<
31
Exotic Snack Packaging
Exotic Snack Packaging
Cabo Chips's Updated Brand Identity References Tropical Travels
<
30
Ethnic Designer Branding
Ethnic Designer Branding
Atelan's Luxury Fashion Brand Identity Celebrates Emerging Latino Talent
<
29
The Beach Bar Experience
The Beach Bar Experience
Trend Hunter Chats with Sabino, Jessica & Lillo About #TheDreamIsland
<
28
Portable Shampoo Packaging
Portable Shampoo Packaging
These Hair Product Packaging Designs are Chic and Luggage-Inspired
<
27
Pie Chart Packaging
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
<
26
Earthy Organic Juice Bars
Earthy Organic Juice Bars
Roots & Bulbs is a Stylish London Juice Bar with a Personality
<
25
Sci-Fi Sportswear Catalogs
Sci-Fi Sportswear Catalogs
Benji Peng's Athletic Menswear Range Blends Retro and Modern Elements
<
24
Unisex Bath Products
Unisex Bath Products
Purearth Boasts Minimalist Branding that Will Appeal to All Genders
<
23
Branded Shipping Boxes
Branded Shipping Boxes
Pakible Offers E-Commerce Solutions for Custom Packaging
<
22
Interactive Monkey Packaging
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
<
21
Bike Factory Cafes
Bike Factory Cafes
Heritage Bicycles in Chicago is Part Bike Shop and Part Coffeeshop
<
20
Cult Coffee Branding
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
<
19
Branded Light Installations
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
<
18
Minimalist Japanese Branding
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
<
17
Delicate Milk Tea Branding
Delicate Milk Tea Branding
This Pretty Milk Tea Packaging Design is Feminine and Organic
<
16
Mobile Florist Services
Mobile Florist Services
The Uprooted Flower Truck is a Full-Service Florist on Wheels
<
15
Illustrious Bookstore Displays
Illustrious Bookstore Displays
This Clever Bookstore Merchandising is Delightfully Detailed
<
14
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
13
Contraband Fashion Packaging
Contraband Fashion Packaging
This Streetwear Packaging is a Clever Reference to the Product
<
12
Contemporary Boutique Gyms
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
<
11
Tiny Geometrical Cafes
Tiny Geometrical Cafes
This New Coffee Shop in Paris is an Expansion of the City's Java Scene
<
10
Experiential Retail Booths
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
<
9
Appliance-Inspired Merchandising
Appliance-Inspired Merchandising
This Yogurt Shelf Display is Made to Resemble a Microwave
<
8
Artisanal T-Shirt Branding
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
<
7
Modern Seafood Restaurants
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
<
6
Branded Confectionery Kiosks
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
<
5
Children's Grocery Stores
Children's Grocery Stores
This Kid's Supermarket in Moscow is Designed for Children
<
4
Tubular T-Shirt Packaging
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
<
3
Sustainable Clothing Wraps
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
<
2
Complete Lunch Kits
Complete Lunch Kits
Al Parque's Portable Lunch Box Design Totes a Salad, Sandwich and Drink
<
1
Shoe Packaging Purses
Shoe Packaging Purses
Sara Palen's Ida Hillebjork Shoe Packaging Box Doubles as a Bag
<