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Yuppie Consumption

Food and beverage products explicitly brand to young office workers

Implications - Millennials are entering the workplace at a rapid pace, and considering the sheer numbers of the group, their tendency to gravitate toward metropolitan areas, and their pre-curated lifestyles, specialty food and beverage products for young urban professionals are becoming more prevalent. It seems despite their older age, Millennials still hold the same values: curation, specificity, and convenience.
Workshop Question - How well does your brand cater to young professionals? How could you tweak your existing offering to suit this demographic?
Trend Themes
1. Specialty Food for Urban Millennials - The rise of young urban professionals has led to a demand for specialized food products tailored for office workers, creating an opportunity for brands to offer innovative, healthy and convenient meal options for busy professionals.
2. Subscription-based Customizable Snack Delivery Services - Customizable snack delivery services appeal to customers' cravings, dietary restrictions, and busy schedules by offering personalized monthly snack boxes, creating an opportunity for brands to expand their customer base and enhance consumer experience through personalization.
3. Innovative Office Break Concepts - Providing opportunities for employees to re-energize through playful activities that appeal to their inner child creates memorable brand experiences, and thus, develops customer loyalty for brands.
Industry Implications
1. Food and Beverage - As urban millennials prefer to have specialized food and beverage items to fit their lifestyle, there is an opportunity for companies to invest in innovative meal solutions and subscription-based snack delivery services.
2. Office Supplies and Logistics - As more businesses prioritize offering their employees and clients with personalized experiences, there is an opportunity for companies to create office furnishings, logistics, and other office-related products like minimalist adult lunch boxes.
3. Hospitality and Tourism - Bringing experiential activities to the workplace creates engaging brand experiences for employees, and as such, there is an opportunity for those in hospitality and tourism to support companies with their office lounge and break area designs.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
319,535 Total Clicks
Date Range:
Aug 15 — Apr 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Minimalist Adult Lunch Boxes
Minimalist Adult Lunch Boxes
THE* Lunch Box Provides a Lightweight Anodized Design for Portability
For consumers seeking an adult lunch box for everyday use, THE* Lunch Box is a stylishly minimal option that provides a sleek yet sophisticated design that is especially suited for office settings.... MORE
In-Office Champagne Buttons
In-Office Champagne Buttons
London's 40 Beak Street Will Be Built to Offer Champagne on Demand
40 Beak Street in London is set to be demolished and redeveloped as a dazzling five-storey building by Stiff + Trevillion architects. Some of the new features of the space will include a glazed... MORE
Customizable Snack Deliveries
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This Service Lets Customers Hand-Pick Their Monthly Snack Deliveries
‘BoxGreen’ is a Singapore-based subscription service that offers customizable snack deliveries. While many subscription-based services select the products for the customer, this company... MORE
Branded Office Breaks
Branded Office Breaks
Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps. Over the summer months, The Lipton Sparkling Flavor Lounge... MORE
In-Office Water Flavoring Stations
In-Office Water Flavoring Stations
Flavoring Brand Robinsons Has Introduced the 'Squeeze Me' Kiosk
Britvic brand Robinsons has introduced a flavoring station concept for office spaces that is aimed at encouraging consumers to up their water intake. Several of Robinsons’ flavor additives are... MORE
Branded Tea Breaks
Branded Tea Breaks
The 'Tea Break' Program by David's Tea Makes Free Deliveries to Offices
Rather than making a mid-day run to the coffee shop, David’s Tea is now offering a Tea Break program free to people who work in offices.  The program has local tea guides visit an office... MORE
Healthy Workaholic Drinks
Healthy Workaholic Drinks
Hello Hungry is a Liquid Meal Supplement for Busy People
It’s not always easy for busy people to take a moment to break for lunch, so Hello Hungry was developed as a liquid meal supplement specifically for people who work in an office and need to... MORE

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