Lighthearted cooking shows are a backlash to the rise of gourmand
Implications - At the heart of foodie culture and influencers in this space is elitism and a fascination with all things gourmand. This aspirational approach to food, however, can alienate the mainstream consumer; as a result, satirical, humor-based cooking shows can be observed. This shows a shift in preferred tone on social media, moving away from aspiration and toward accessibility.
Workshop Question - How can your brand incorporate comedic relief into its product, service or marketing strategy, as a way to de-stress a consumer's daily routine?
Trend Themes
1. Humorous Cooking Shows - The increase in satirical cooking shows is a response to the shift in preferred tone on social media, moving away from aspiration and toward accessibility.
2. Celebrity Cooking Shows - The concept of bringing together diverse celebrities, such as Martha Stewart and Snoop Dogg, is an opportunity for unconventional pairings to draw consumers in.
3. VR Cooking Shows - Combining gourmet cooking with VR technology in group settings can foster a new level of interactivity for audiences.
Industry Implications
1. Food and Beverage Industry - The rise in popularity of cooking shows across diverse cultures presents an opportunity for businesses to leverage these trends and offer new products to diverse audiences.
2. Media and Entertainment Industry - The diversity in celebrity guests on cooking shows presents an opportunity for unconventional pairings to draw consumers in, leading to increased viewership and revenue.
3. Technology Industry - The integration of VR technology and live experiences in cooking shows is an opportunity for businesses to tap into the growing market of tech-savvy audiences who seek immersive experiences.
5 Featured, 45 Examples:
121,592 Total Clicks
Date Range:
Oct 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:
