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Niche Comfort

Indulgent iced coffees are reinvigorated with simple innovations

Implications - Constantly pursuing new indulgences that excite, consumers are turning to niche flavor profiles to enhance their cold caffeine fix. With simple twists on traditional tastes and ingredients, coffee brands are not required to stray too far from familiarity to create innovative products that gratify adventurous flavor-seekers, while still enticing less venturesome consumers.
Workshop Question - How can your brand balance the fine line between offering a product/service that is distinct, without it being too unfamiliar?
Trend Themes
1. Customizable Beverages - The trend of allowing customers to create their own coffee drinks enables unique flavor combinations and increases consumer engagement.
2. Plant-based Add-ins - The use of plant-based water, milks, and sweeteners in coffee drinks provides an alternative for lactose-intolerant or vegan consumers.
3. Texture and Flavor Combinations - Creating texture and flavor combinations that are both uncommon and appealing to consumers can enhance brands and draw in new customers.
Industry Implications
1. Beverage Industry - The beverage industry can focus on creating new types of flavored coffees and teas using plant-based alternatives and unusual textures.
2. Food Industry - The food industry can incorporate unique coffee flavors into dessert recipes or create standalone coffee-flavored treats.
3. Hospitality Industry - The hospitality industry can attract new customers by offering trendy and innovative coffee beverages as part of hotel room service, restaurant menus, or in-room coffee stations.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
84,664 Total Clicks
Date Range:
May 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Coffee Jelly Drinks
Coffee Jelly Drinks
The TINI Cafe + Bar Turns a Popular Japanese Dessert into a Beverage
Coffee jelly is an extremely popular type of dessert in Japan, but the TINI Cafe + Bar in Phnom Penh has reinvented the favorite treat as a Coffee Jelly drink. The unique beverage is made of three... MORE
Caffeinated Seed Milks
Caffeinated Seed Milks
Rawpothecary's 'Sun Coffee' Blends Coffee with Sunflower and Pumpkin Seeds
‘Sun Coffee’ is a unique Rawpothecary beverage that combines two types of seed milk with cold brew coffee. The four-ingredient blended beverage is made with coffee, pumpkin and... MORE
Indulgent Customized Coffees
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
From May until the end of August, cafe chain ‘The Coffee Bean & Tea Leaf’ will allow customers to craft their own customized coffee beverage. The company’s ‘Original Ice... MORE
Cookie-Inspired Coffee Drinks
Cookie-Inspired Coffee Drinks
This Iced Macchiato Contains Pieces of Chocolate Sandwich Cookies
‘Wawa’ is now selling an iced coffee drink made with pieces of chocolate sandwich cookies. For many consumers, a milkshake is a bit too decadent for the winter months. This tasty... MORE
Cold Maple Coffees
Cold Maple Coffees
Happy Tree Fuses Maple Water and Cold-Brewed Coffee
In addition to producing Maple Water, Happy Tree is launching a new product that takes advantage of two products that are currently in high demand in the beverage industry: cold brewed coffee and... MORE
Espresso-Flavored Iced Teas
Espresso-Flavored Iced Teas
Starbucks Teavana 'Matcha & Espresso Fusion' is Tasty and Attractive
The Starbucks Teavana line, a new tea brand from the famous cafe, includes a beverage called the ‘Matcha & Espresso Fusion,’ among others. Considering Starbucks’ experience in... MORE

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