Dating Platform Match Made a Machine to Encourage Sober Sex
Rebecca Byers — January 29, 2016 — Lifestyle
References: eventmagazine
Called 'Johnny Be Good,' this breathalyzer-activated condom machine is an intriguing promotion from dating platform Match. The health-conscious vending machine is currently located at the Brass Monkey pub on Vauxhall Bridge Road in London for a trial period.
Patrons of the pub can blow into a tube and test their blood alcohol level in order to see if they are under the legal limit. If they are under the legal limit, the individual is dispensed a free condom. As such, the prophylactic vending machine interestingly promotes sober sex by encouraging people to aim for 'Tipsy,' rather than 'Game Over.'
The intriguing health promotion is sure to get the dating site plenty of attention in the coming weeks.
Patrons of the pub can blow into a tube and test their blood alcohol level in order to see if they are under the legal limit. If they are under the legal limit, the individual is dispensed a free condom. As such, the prophylactic vending machine interestingly promotes sober sex by encouraging people to aim for 'Tipsy,' rather than 'Game Over.'
The intriguing health promotion is sure to get the dating site plenty of attention in the coming weeks.
Trend Themes
1. Breathalyzer-activated Condom Machines - The trend of using breathalyzers to promote safe sex and encourage responsible alcohol consumption.
2. Sober Sex Promotion - The trend of promoting sober sex as a healthy lifestyle choice.
3. Technology in Health Promotion - The trend of using technology, such as breathalyzers, in innovative ways to promote health and wellness.
Industry Implications
1. Dating Services - The dating industry can explore the opportunity to incorporate health-conscious initiatives like the 'Johnny Be Good' condom machine to promote safer and more responsible sexual practices.
2. Alcohol and Beverage - The alcohol and beverage industry can leverage breathalyzer-activated vending machines to promote responsible alcohol consumption and safe sexual practices.
3. Health and Wellness - The health and wellness industry can partner with dating platforms and introduce innovative technologies like breathalyzer-activated condom machines to promote healthy lifestyle choices.
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