Veuve Clicquot's Champagne Packaging is Styled as an 'Ice Jacket'
Laura McQuarrie — November 24, 2016 — Marketing
References: lcbo & packagingdigest
Veuve Clicquot has introduced many innovative champagne packaging solutions over the years and for this year's holiday season, it continues this tradition. Veuve Clicquot's newest champagne bottle packaging system, the 'Ice Jacket' is especially fitting for the arrival of the colder months.
As ever, the outer champagne packaging is rendered in the brand's iconic orange color and features luxurious details such as a zipper and a convenient carrying handle.
Beyond beying aesthetically pleasing to look at, the Ice Jacket actually serves a purpose beyond branding. The Ice Jacket is made with a padded fabric that boasts the ability to keep the champagne beverage chilled for up to two hours, which makes it a handy replacement for the usual ice bucket.
As ever, the outer champagne packaging is rendered in the brand's iconic orange color and features luxurious details such as a zipper and a convenient carrying handle.
Beyond beying aesthetically pleasing to look at, the Ice Jacket actually serves a purpose beyond branding. The Ice Jacket is made with a padded fabric that boasts the ability to keep the champagne beverage chilled for up to two hours, which makes it a handy replacement for the usual ice bucket.
Trend Themes
1. Luxury Packaging - Opportunity for innovative and functional packaging designs in the luxury industry.
2. Temperature-controlled Packaging - Rise of packaging solutions that can maintain the optimal temperature of products.
3. Branded Accessories - Growing demand for branded accessories that provide additional value and functionality to consumers.
Industry Implications
1. Champagne - Potential for disrupting the champagne industry by creating unique packaging experiences.
2. Fashion - Opportunity for fashion brands to collaborate with beverage companies in creating stylish and functional accessories.
3. Food and Beverage - Innovation in packaging solutions to improve the consumer experience and product quality.
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