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Adjacent Aspiration

Peers, Families, and Co-Workers Gamify Tasks to Compete at Goals Big & Small

Implications - Consumers are gamifying every aspect of their lives, and apps that enable them to compete against those who they have deeper connections with are becoming more coveted. The intensity of competition of these "everyday gamers" gets heightened when opponents are someone they have a relationship with, signifying a desire for more realistic goals when it comes to self-improvement.
Workshop Question - How could your brand leverage gamification to become more integrated into consumers' everyday lifestyle?
Trend Themes
1. Gamification - Consumers are increasingly gamifying their daily activities through apps and other digital platforms to compete and incentivize tasks.
2. Incentivization - Apps and platforms that incentivize completion of tasks through rewards and other motivations are becoming popular in various industries.
3. Collaborative Platforms - Open-source project management tools and other collaborative platforms are emerging to help teams stay organized and efficient.
Industry Implications
1. Hospitality - The hospitality industry can incorporate gamification and incentivization in their marketing strategies to enhance user experiences and engagement.
2. Household Management - Gamified and incentivized apps focusing on household chores and tasks can provide an opportunity for businesses to tap into the domestic management and technology market segment.
3. Workplace Productivity - Open-source and collaborative platforms can help businesses efficiently manage team projects, tasks, and deadlines to increase workplace productivity and efficiency.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
93,943 Total Clicks
Date Range:
Jan 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Open-Source Management Apps
Open-Source Management Apps
The GitLab Offers Online Task Organization For Teams Projects
The GitLab is an online source coding platform designed to make team project management as simple as possible. The service can be implemented in to pre-existing web platforms to allow all members of... MORE
Incentivized Household Chore Apps
Incentivized Household Chore Apps
The OurHome App Rewards Family Members for Doing Various Chores
OurHome is a task management app with a gamified twist. While there are plenty of apps designed to help families manage common household chores, it can be difficult to get each family member to... MORE
Gamified Kitchen Cleanup Apps
Gamified Kitchen Cleanup Apps
The 'Who Made Coffee' Platform Helps Keep Office Kitchens Clean
A new web-based app called ‘Who Made Coffee’ has been created to combat the issue of scummy coffee pots and sticky microwave spills in the office kitchen. Instead of relying on passive-... MORE
play_circle_filledTravel Upgrade Games
Travel Upgrade Games
Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats
In order to introduce its new cabins in Asia, Air France set up a unique airline marketing stunt at the boarding gates, which would pit travelers against one another for a chance to earn themselves... MORE
play_circle_filledGamified Motivation Apps
Gamified Motivation Apps
Proof! Lets Users Complete Goals While Competing with Peers
Proof! is a gamified motivation app that is designed to help users achieve and surpass their personal goals. In addition to tracking one’s progress during feats like fitness, productivity or... MORE

Related Examples

Accommodating Dog Walker Apps
Accommodating Dog Walker Apps
The Spot App Helps You Hire Dog Walkers For an Hourly Rate
Connective Chore-Completion Apps
Connective Chore-Completion Apps
The TaskRabbit App Lets You Hire People to Get Chores Done
Theological Debate Apps
Theological Debate Apps
The Atheos App Helps Atheist Debate God's Existence With Believers
Decluttering Gallery Apps
Decluttering Gallery Apps
The Taggle Platform Lets Mobile Users Organize Their Digital Photos
Proactive Illness-Prediction Apps
Proactive Illness-Prediction Apps
This App Tracks Signs of Illness Before Symptoms Appear
Anime Monster Burgers
Anime Monster Burgers
Down N' Out in Sydney is Offering a Limited Edition Pokemon Burger Trio
Men's Celebrity Style Apps
Men's Celebrity Style Apps
The 'Looklive' App Recommends Men's Clothing Based on Celebrities
Coaching Basketball Sleeves
Coaching Basketball Sleeves
The 'SOLIDshot' Basketball Sleeve Improves Player's Aim with Sensors
App-Controlled Video Doorbells
App-Controlled Video Doorbells
The RemoBell Lets You Monitor and Talk To People At Your Door
Competitive Sporting Apps
Competitive Sporting Apps
The FanZcall App for Sports Fans Helps Make Game-Time Predictions
Gamified Finance Apps
Gamified Finance Apps
'Pocket Change USA' Teaches Financial Literacy with Interactive Challenges
Gamified Youth Fitness Apps
Gamified Youth Fitness Apps
The Owl Fitness Tracker is Designed to Turn Exercise into a Game
Selective Collaboration Apps
Selective Collaboration Apps
GigJam Helps You Share Relevant and Pertinent Sections Of Documents
Motivational Progress Apps
Motivational Progress Apps
'motimi' Helps Users Maintain Motivation with Various Lifestyle Tasks
Motivational Quitting Apps
Motivational Quitting Apps
This Mindfulness App to Quit Smoking Uses Science-Backed Actions
Gamified Math Apps
Gamified Math Apps
The Jump Numbers App Makes Math Fun and Challenging For Children
Gamified Learning Platforms
Gamified Learning Platforms
42courses is an App Designed to Make Online Learning More Entertaining
Self-Fulfillment Messaging Apps
Self-Fulfillment Messaging Apps
The Shine Platform Sends Daily Motivational Tips to Consumers
Motivational Alarm Apps
Motivational Alarm Apps
The Rock Creates His Own Alarm Clock App with Personal Ringtones
play_circle_filledInteractive Gaming Toothbrushes
Interactive Gaming Toothbrushes
The 'G・U・M PLAY' Connected Toothbrush Improves Oral Care with Apps
play_circle_filledGamified Dental Devices
Gamified Dental Devices
The Playbrush Turns Children's Toothbrushes Into Gaming Controllers
Gamified Training Programs
Gamified Training Programs
'Lush Quest' is an Interactive Story-Based Onboarding Training Program
Gamified Donation Apps
Gamified Donation Apps
The Givdo App is a Game That Enables Players to Make Charitable Donations
Motivational Task Managers
Motivational Task Managers
The Fillip App Helps You Complete Daily Tasks and Get Motivation
Gamified Homework Apps
Gamified Homework Apps
Gradestar Lets Children Earn Rewards For Completing Their Homework
Motivational Goal-Setting Apps
Motivational Goal-Setting Apps
The 'Remente' App Helps Users Improve Their Overall Lifestyle
Content-Categorizing Apps
Content-Categorizing Apps
The Cubeit App Lets You Organize and Collate Content From Different Apps
Social To-Do Apps
Social To-Do Apps
This App Allows Users to Share Lists with Friends and Family
Health Companion Apps
Health Companion Apps
This App Gives You a Digital Buddy That Pushes You to Be Healthy
Chore-Tracking Apps
Chore-Tracking Apps
The Chorma App Allows Users to Schedule and Assign Chores
Handy Home Organization Apps
Handy Home Organization Apps
BrightNest Gives Users Cleaning Schedules and Home Maintenance Tips
Gamified Productivity Apps
Gamified Productivity Apps
The QUEST App Promises to Help 'Level Up Your Life'
Accommodating Loyalty Programs
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
play_circle_filledSnow Sports Webisodes
Snow Sports Webisodes
Sport Chek's First Tracks Series Appeals to Skiers and Snowboarders
Dynamic UV Passports
Dynamic UV Passports
The Canadian Passports Get Exciting When Exposed to Ultraviolet Light
Triangular Chocolate Packaging
Triangular Chocolate Packaging
Charm Chocolate is Bite-Sized and Perfect for On-the-Go Enjoyment
play_circle_filledAgricultural Alcohol Campaigns
Agricultural Alcohol Campaigns
The Grey Goose Le Melon Ad Highlights Brand Heritage and History
play_circle_filledDishevelled Suitcase Stunts
Dishevelled Suitcase Stunts
This Travel Insurance Advertisement Stages a 'Baggage Drama'
play_circle_filledElderly Pizza Marketing
Elderly Pizza Marketing
The Pizza Hut Old World Ad Travels to Italy to Determine Taste and Quality
Ethereal Tea Branding
Ethereal Tea Branding
August Tea Has Developed a Branding Strategy That Reflects Its Unique Taste
Bohemian Luxury Menswear
Bohemian Luxury Menswear
This Burberry Prorsum Fall Collection is Eclectic and Texture-Enriched
Outsourced To-Do List Apps
Outsourced To-Do List Apps
The AskForTask To-Do App Gets Someone Else to Do the Dirty Work
Collaborative Caregiving Apps
Collaborative Caregiving Apps
STANDWITH Improves Caregiver Support By Communicating Daily Chores