Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,988 inspiring examples.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,288 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 104,725 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,988 cutting edge ideas.

Pragmatic Vlogging

YouTube is used as a resource for life skills

Implications - Video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials, however, as the reach of social media expands, more pragmatic forms of vlogging are observed. This ties into the push and pull of the accessibility of information online, with the needs of a less niche audience.
Workshop Question - In what way can your brand leverage online communities to educate and retain customers?
Trend Themes
1. Pragmatic Vlogging - The rise of pragmatic vlogging is observed as video blogs are commonly perceived as a space dominated by video game streams and makeup tutorials; it offers opportunities for social media influencers to expand their target audience and creates new needs to target.
2. DIY Videos for Everyday Use - Bank of America's Money-Saving Videos Feature Tips and YouTube channel Tipsy Bartender's cocktail tutorial videos share simple and easy tips for everyday tasks; there are ample opportunities for companies to help people in their daily lives and differentiate themselves from competitors.
3. Virtual Reality in Education - L'Oreal's VR experience for hairstylists is an innovative model to teach hairstylists new tips and tricks; VR is a nascent yet promising technology to deliver immersive training across multiple industries.
Industry Implications
1. Beauty and Personal Care - From L'Oreal to social media influencers, the beauty and personal care industry has used the power of video and social media to reach customers in new ways.
2. Food and Beverage - Tipsy Bartender's simple cocktail tutorials have massively popularized DIY mixing for young drinkers and brought the homebrewing trend in the mainstream.
3. Online Education - The pragmatic vlogging trend and L'Oreal's VR training model is evidence of the educational value of online video content; there is an immense potential for the education industry to upscale digital offerings across various disciplines.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
109,905 Total Clicks
Date Range:
Sep 15 — Nov 16
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Examples

Glitter-Covered Undercuts
Glitter-Covered Undercuts
Guy Tang Creates Glitter Undercuts That Stand Out with Shape and Sparkle
Halloween Makeover Salons
Halloween Makeover Salons
Giffgaff's Pop-Up Salon Offers Halloween Hair and Makeup Looks
Hair-Thickening Natural Oils
Hair-Thickening Natural Oils
This Organic Oil is Used to Treat Hair Loss
Powdered Hair Dye Packets
Powdered Hair Dye Packets
​HairCode Active is a Herbal Product Designed to Cover Grays
Clarifying Sea Salt Shampoos
Clarifying Sea Salt Shampoos
This Artisanal Shampoo Comes in Solid Form
Halal Hair Dyes
Halal Hair Dyes
These Hair Colors by Iba Halal Care are Halal-Certified
Animatronic Ghost Decorations
Animatronic Ghost Decorations
The 'Ghost Flyer' is a Terrifying Halloween Decoration
Face-Scanning Smart Shavers
Face-Scanning Smart Shavers
The 'Halo' Electric Shaver Trimmer Remembers the Contours of the Face
Retro Pony Hair Sneakers
Retro Pony Hair Sneakers
These Air Max 95s Feature a Soft Multicolored Bird-Inspired Upper
Kid Smartphone Alternatives
Kid Smartphone Alternatives
This Tracker Phone Was Designed to be a Simple Communication Device
Comprehensive Mothering Apps
Comprehensive Mothering Apps
The Sevenlogics Baby Nursing App Keeps Track of Schedules and More
Gas Relief Baby Products
Gas Relief Baby Products
The 'Windi' Provides Colic and Gas Relief for Infants
Filtered Photography Makeup Tutorials
Filtered Photography Makeup Tutorials
The Drag Snapchat Filter is Recreated With Cosmetic Products
play_circle_filledPresidential Makeup Tutorials
Presidential Makeup Tutorials
This Beauty Tutorial Shows Viewers How to Look Like Donald Trump
Coordinating Snack Cosmetic Looks
Coordinating Snack Cosmetic Looks
Makeup Artist Tim O. Translates Popular Foods to Makeup Styles
Connected Baby Monitors
Connected Baby Monitors
The Philips Avent Video Baby Monitor Camera Offers Enhanced Functions
Entrepreneurial Parent Programs
Entrepreneurial Parent Programs
First Years' 'Parentpreneur Grant' Fuses Parenting and Business
Candy Corn Shooters
Candy Corn Shooters
These Festive Shooters are Layered to Look Like Halloween Candy
play_circle_filledHonest Financial Ads
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Unisex Makeup Collections
Unisex Makeup Collections
MAC Created a Line of Unisex Cosmetics with the Celebrity Brant Brothers
Collegiate Money-Saving Infographics
Collegiate Money-Saving Infographics
This Handy Chart Shares Tips on Saving Money While in School
Automated Money-Saving Apps
Automated Money-Saving Apps
The 'Qapital' App is Especially Useful for Freelance Workers
play_circle_filledKid-Run Banks
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Spicy Cocktail Shooters
Spicy Cocktail Shooters
This Moscow Mule Jell-O Shot is Ideal for Fans of the Classic Beverage
Problematic Parenting Photos
Problematic Parenting Photos
The 'Average Parent Problems' Instagram Celebrates Parenting Fails
Interactive Parenting Radio Shows
Interactive Parenting Radio Shows
Abracadabra Parenting Radio is All About Happy Parenting
Hyper-Protective Parenting Shows
Hyper-Protective Parenting Shows
'World's Worst Mom' Features Extreme Helicopter Parenting
Champagne-Infused Gummies
Champagne-Infused Gummies
These Boozy Gummy Bears are the Perfect Party Snack
Tropical Cocktail Markers
Tropical Cocktail Markers
These Chic DIY Palm Tree Decorations are Ideal for Labelling Your Drink
Parenting Baby Wipes
Parenting Baby Wipes
Tommee Tippee's 'Advice Wipes' are Made From Recycled Parenting Publications
Simplified Tax Apps
Simplified Tax Apps
The 'Sensibill' App Takes the Stress Out of Doing Taxes
Financial Advisor Apps
Financial Advisor Apps
'Even' is a Virtual Financial Manager for Stressless Money Management
Money-Saving Apps
Money-Saving Apps
TD Bank's Partnership With Moven is Resulting In a Behavior-Changing TD App
Crowdfunding Scholarship Apps
Crowdfunding Scholarship Apps
'FinanceU' is an App That Help Students Build Their Own Scholarship
Easy Budgeting Apps
Easy Budgeting Apps
The Goalkeeper Money-Saving App Helps You Achieve Financial Objectives
Boozy Watermelon Wedges
Boozy Watermelon Wedges
This Recipe Teaches You How To Infused Watermelon Slices With Vodka
Manly Makeup Kits
Manly Makeup Kits
Primal Skin for Men Features Rugged Cases and All-Natural Ingredients
play_circle_filledCat Meme Makeup Tutorials
Cat Meme Makeup Tutorials
Win the Best Costume Award with This Grumpy Cat Makeup Tutorial
Cocktail Delivery Websites
Cocktail Delivery Websites
Julibox Delivers Delicious Cocktails and Recipes Right to Your Door
play_circle_filledDigital Sommelier Tools
Digital Sommelier Tools
The iOS 'Wine Simplified' Book Breaks Down Critical Vino Information
Male Makeup Tutorials
Male Makeup Tutorials
NorwayToNewYork Shows the Best Way for Men to Apply Foundation
play_circle_filledChilled Tea Cocktail Clips
Chilled Tea Cocktail Clips
Lipton Fresh Brew Ice Teas Mix Up the Summer Drink Lineup
play_circle_filledGastronomy Alcohol Sets
Gastronomy Alcohol Sets
Cocktail R-Evolution Molecular Mixology Kit Mixes Nerdy Booze
Hogwarts Cosmetics
Hogwarts Cosmetics
This Hufflepuff Eye Makeup is Spellbinding