Food is treated as an integral part of an overall aesthetic and lifestyle
Implications - Though foodie culture originally treated the act of eating and the food consumed as standalone pieces, the foodie lifestyle is expanding into other assumed hobbies and interests. This is reflected through influencers incorporating aspects of their entire life into food-related content, homogenizing the various categories of Prosumer.
Workshop Question - How could your brand play a role in facilitating its consumers' hobbies?
Trend Themes
1. All-encompassing Foodie - The foodie lifestyle is expanding into other assumed hobbies and interests, homogenizing the various categories of Prosumer.
2. Homemade Cannabis Butters - The recipe for cannabis butter reflects an increasing mainstream interest in healthy ingredients and natural ways of ingesting the substance.
3. Canine Food Bloggers - Instagram accounts featuring adorable foodie dogs appeal to pet and food lovers alike, bringing attention to the growing pet industry.
Industry Implications
1. Food and Beverage - The trend of all-encompassing foodie experiences is likely to disrupt traditional dining and food-focused advertising in the industry.
2. Marijuana and Cannabinoids - The popularity of DIY cannabis-infused foods may bring disruptive innovation opportunities to the culinary, pharmaceutical and wellness industries alike.
3. Pet Industry - The trend of canine food bloggers highlights the growing industry of pet-focused food, accessories and entertainment products.
5 Featured, 45 Examples:
125,522 Total Clicks
Date Range:
Jun 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
