This Chain is Celebrating National Frozen Yogurt Day in Style
Katherine Pendrill — January 29, 2016 — Lifestyle
References: facebook & brandeating
Menchie's is gearing up to celebrate National Frozen Yogurt Day by giving out free frozen yogurt on February 1st. Following in the footsteps of other brands celebrating food-themed holidays, this new promotion offers a fun way for fans to visit their local Menchie's.
On February 1st, customers can visit any Menchie's location in the US to pick up their free six-ounce cup of frozen yogurt. The promotion runs from 4pm to 7pm and no purchase is required. Customers will also receive a coupon that gives them 20 percent off their next visit.
The new promotion gives customers an opportunity to sample two new flavors introduced for the month of February: 'Peanut Butter Chocolate Bar,' which is made from pieces of Butterfinger chocolate bars and 'Chocolate Candy Bar,' which is made from pieces of Crunch chocolate bars.
On February 1st, customers can visit any Menchie's location in the US to pick up their free six-ounce cup of frozen yogurt. The promotion runs from 4pm to 7pm and no purchase is required. Customers will also receive a coupon that gives them 20 percent off their next visit.
The new promotion gives customers an opportunity to sample two new flavors introduced for the month of February: 'Peanut Butter Chocolate Bar,' which is made from pieces of Butterfinger chocolate bars and 'Chocolate Candy Bar,' which is made from pieces of Crunch chocolate bars.
Trend Themes
1. Celebratory Frozen Yogurt Promotions - Expanding on the concept of food-themed holidays, businesses can create promotional events centered around popular and beloved food items to attract and engage customers.
2. National Food Holidays - Businesses can take advantage of national food holidays by offering special promotions and discounts to drive customer traffic.
3. Limited-time Flavors - Introducing limited-time flavors can create a sense of excitement and exclusivity, encouraging customers to try new products and increase sales.
Industry Implications
1. Frozen Yogurt Chains - Frozen yogurt chains can leverage celebratory promotions to boost foot traffic, increase brand awareness, and attract new customers.
2. Restaurant Industry - Restaurants and food establishments can participate in national food holidays to draw in customers and increase sales.
3. Confectionery Industry - Confectionery companies can collaborate with frozen yogurt chains to create innovative limited-time flavors, enticing customers with unique taste experiences.
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