V8's Energy Drink Can is Filled with Fruity Flavor and a Shot of Caffeine
Laura McQuarrie — July 29, 2015 — Lifestyle
References: v8juice & packagingoftheworld
Although V8 is most well-known for its assortment of vegetable juices, the brand is now branching out by introducing a new energy drink can.
V8 +Energy comes in flavors like Pineapple Orange and contains a full serving of fruits and vegetables, supplying energy from green tea. In order to emphasize the gentle natural flavors of the product, (especially in comparison to other energy drinks that taste medicinal) branding on the energy drink can reflects a fresh alternative to appeal to the consumer who doesn't identify with being a beast, bull, monster or a rockstar.
Just as the V8 +Energy drinks put a huge emphasis on getting energy from fruits, vegetables and other natural sources, 'Kickstart' and 'SunnyD X' from Mountain Dew and Sunny D put a similar emphasis on health as well.
V8 +Energy comes in flavors like Pineapple Orange and contains a full serving of fruits and vegetables, supplying energy from green tea. In order to emphasize the gentle natural flavors of the product, (especially in comparison to other energy drinks that taste medicinal) branding on the energy drink can reflects a fresh alternative to appeal to the consumer who doesn't identify with being a beast, bull, monster or a rockstar.
Just as the V8 +Energy drinks put a huge emphasis on getting energy from fruits, vegetables and other natural sources, 'Kickstart' and 'SunnyD X' from Mountain Dew and Sunny D put a similar emphasis on health as well.
Trend Themes
1. Natural Energy Drinks - The rise of energy drinks made with natural ingredients presents an opportunity for brands to cater to health-conscious consumers.
2. Fruit-flavored Energy Drinks - The popularity of fruit-flavored energy drinks indicates a growing demand for refreshing and flavorful alternatives to traditional energy drinks.
3. Branding and Messaging - Brands can capitalize on the trend of emphasizing natural flavors and positioning energy drinks as a fresh alternative to differentiate themselves from competitors.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities to develop and market natural energy drinks and fruit-flavored options to cater to evolving consumer preferences.
2. Health and Wellness Industry - The health and wellness industry can leverage the trend of natural energy drinks to promote products that provide energy from wholesome ingredients.
3. Marketing and Advertising Industry - The marketing and advertising industry can assist brands in creating compelling messaging and branding strategies that highlight the natural flavors and fresh alternatives of energy drinks.
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