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Branded Education

Organizations are boosting transparency by informing customers

Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Workshop Question - How can your brand better connect to consumers on a more personal level?
Trend Themes
1. Branded Education - Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise.
2. Socially Conscious Documentaries - Providing a more humanized approach to branding and allowing businesses to control their own narrative.
3. Virtual Reality Experiences - Brands are creating immersive online experiences to transport customers to a specific time or place.
Industry Implications
1. Food and Beverage - Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry.
2. Beauty and Cosmetics - Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics.
3. Health and Wellness - AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 48 Examples:
93,769 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

AR Migraine Experiences
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
The Migraine Experience is an high-tech education and public awareness project, launched by headache and migraine relief medication brand Excedrin, that makes use of Google Cardboard headsets to... MORE
Balanced Lifestyle Platforms
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and... MORE
play_circle_filledAnimated Anti-GMO PSAs
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
The Clif Bar Family Foundation recently released a short film titled ‘Mr. Seed’ that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the... MORE
play_circle_filledBranded Food Documentaries
Branded Food Documentaries
'Unbroken Ground' Highlights Patagonia's New Food Business
Patagonia is set to release a new 25-minute documentary called ‘Unbroken Ground,’ which explores issues of environmentalism and sustainability in relation to the food industry. While the... MORE
play_circle_filledVirtual Reality Coffee Tours
Virtual Reality Coffee Tours
This Nescafe 360-Degree Video Showcases International Coffee Growers
Just in time for International Coffee Day, this virtual reality video by Nescafe takes viewers deep into the world of an international coffee plantation. Using the Nescafe 360 app, curious coffee... MORE
play_circle_filledCosmetics Brand Social Documentaries
Cosmetics Brand Social Documentaries
This Documentary Series is Produced by MAC Cosmetics
MAC Cosmetics has supported the transgender community for many years and now it is bringing the cause to the forefront with a new documentary series detailing the lives of those who identify as... MORE

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play_circle_filledHolographic Anatomy Apps
Holographic Anatomy Apps
Microsoft's HoloAnatomy Brings Learning to Life with the HoloLens Headset
Amputee Gaming Wearables
Amputee Gaming Wearables
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play_circle_filledShoe Employee Documentary Series
Shoe Employee Documentary Series
This Reebok Ad is Part of a Promotional Short Documentary Series
AR Blood Donation Billboards
AR Blood Donation Billboards
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play_circle_filledInternational Aid Worker PSAs
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play_circle_filledTouching Food Waste PSAs
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This Save the Food PSA Delivers a Powerful Message About Food Waste
play_circle_filledVirtual Conflict PSAs
Virtual Conflict PSAs
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Mexican Wrestling Documentaries
Mexican Wrestling Documentaries
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play_circle_filledNiche Music Documentaries
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play_circle_filledCannabis Journalism Documentaries
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'Rolling Papers' is a Documentary on Colorado's Cannabis Culture
Humorous Cultural Documentaries
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Meet the Patels Explores the Topics of Love and Family with Humor
Independent LGBT Documentaries
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VR Water-Fetching Documentaries
VR Water-Fetching Documentaries
'The Source' is a Short VR Video That Examines Clean Water Access
Social Media Music Documentaries
Social Media Music Documentaries
This Snapchat Series Will Tell the Story of Rapper A$AP Ferg
play_circle_filledHairy Pollution PSAs
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
Crowdfunded Documentary Films
Crowdfunded Documentary Films
These Filmmakers Publicly Funded a Documentary About Crowdfunding
Neglected Child Outcome PSAs
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This Horrifying Ads Reveal the How Negligent Parent Affect Children
play_circle_filledRestaurant Food PSAs
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'Restaurants for Change' Will Have Dinner Service Proceeds Donated to Charity
Predictive Health Mirrors
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This Mirror Shows Users What They Will Look Like Over Time
play_circle_filledMotivational Climate PSAs
Motivational Climate PSAs
This Al Gore Climate Change Ad Calls on Global World Leaders
Matcha-Brewing Machines
Matcha-Brewing Machines
This Device Helps Tea Lovers Make Delicious Drinks at Home
Celebratory Coffee Giveaways
Celebratory Coffee Giveaways
Krispy Kreme is Handing Out Free Goodies for National Coffee Day
Smartphone-Focused VR Headsets
Smartphone-Focused VR Headsets
The Microsoft VR Kit Could Be a Google Cardboard Competitor
Caffeinated Chewing Gums
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This Calorie-Free Gum Delivers a Powerful Energy Boost
Lab-Quality French Presses
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This French Press from Hario is Made with an Olive Wood Finish
Virtual Reality Armbands
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360-Degree News Feeds
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play_circle_filledVirtual Reality Baseball Commercials
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Virtual Reality Streaming Apps
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Social Diabetes Support Groups
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Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Pharmacy-Led Health Campaigns
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This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
Multi-Lingual Diabetes Awareness Campaigns
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This Project Promotes Nutrition in the Latino Community
Child Diabetes Platforms
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mySugr Junior Helps Kids and Parents Set-Up Daily Diabetes Routines
Intuitive Health Platforms
Intuitive Health Platforms
Tactio Health Tracks Weight, Sugar Levels and Physical Activity
Diabetes Education Apps
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Virtual Diabetic Monitors
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The Cellnovo Diabetes Management Systems Offers Digital Tracking
Comprehensive Diabetic Apps
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The OnTrack Diabetes Smartphone Tool Tracks Blood Levels Inclusively
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The Lance Armstrong Documentary Explores His Controversial Career
Skin Health Apps
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ModiFace's New Apple Watch Skin Care App Uses Skin Scanners and Real-Time Cameras
Model Diversity Documentaries
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A Perfect 14 is an Upcoming Documentary on Plus-Size Modelling
Monstrous Diabetic Games
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Monster Manor Encourages Diabetic Kids To Record Blood Glucose Levels
play_circle_filledAnti-Harassment Documentaries
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'The People's Girls' Documents the Objectification of Women in Cairo
Pain-Reducing Video Games
Pain-Reducing Video Games
This Augmented Reality Game Allivates Pain in Amputee Patients
play_circle_filledAugmented Reality Navigation Apps
Augmented Reality Navigation Apps
The HUDWAY App Makes Driving in Bad Weather Safer
play_circle_filledHumdinger Mermaid PSAs
Humdinger Mermaid PSAs
MTV's Mermaid-Themed Condom Commercials Hits All the Right Spots
play_circle_filledSuper Enlarging Food Diets
Super Enlarging Food Diets
The Augmented Reality Dieting System Falsely Increases the Size of Food
Disguised Driver Safety PSAs
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Zurich Beer Draws Driving Comparisons in Its Texting and Driving Ad
Augmented Reality Surgeries
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