Organizations are boosting transparency by informing customers
Implications - In a move to control the narrative in a world of information overload, brands are releasing documentaries, tutorials and tours surrounding an area of their own expertise. This feeds the desire -- specifically among young adults -- for self-education, while also tapping into a more humanized approach to branding.
Workshop Question - How can your brand better connect to consumers on a more personal level?
Trend Themes
1. Branded Education - Brands are releasing documentaries, tutorials, and tours surrounding an area of their own expertise.
2. Socially Conscious Documentaries - Providing a more humanized approach to branding and allowing businesses to control their own narrative.
3. Virtual Reality Experiences - Brands are creating immersive online experiences to transport customers to a specific time or place.
Industry Implications
1. Food and Beverage - Documentaries on sustainable farming and education campaigns surrounding soda consumption both present disruptive innovation opportunities in the food and beverage industry.
2. Beauty and Cosmetics - Brands such as MAC Cosmetics are shedding light on important social issues through documentary series, providing an innovative way to market cosmetics.
3. Health and Wellness - AR and VR technologies are being leveraged by healthcare companies to promote empathy and understanding of certain medical conditions.
6 Featured, 48 Examples:
95,203 Total Clicks
Date Range:
Aug 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:
