Infant care products incorporate premium ingredients for organic appeal
Implications - Satiating growing parental concerns over infant health and wellness, brands are turning to premium ingredients to offer more natural solutions. Integrating ingredients like coconut oil and cocoa butter into baby soaps and cleaning products, brands are utilizing ingredients typically associated with more upscale, adult tastes. This speaks to a need for not only for more natural infant care products, but also for goods that are reflective of more premium, high-end specifications.
Workshop Question - How does your brand cater to modern parents' desire for more natural products?
Trend Themes
1. Premium Organic Ingredients - Brands are using premium organic ingredients to offer more natural solutions and cater to beliefs of more premium specifications.
2. Natural and Safe Ingredients - Parents are looking for natural and safer ingredients in baby care products, driving innovation in the industry.
3. Plant-based Ingredients - Plant-based ingredients offer alternative cleansing and skincare solutions for parents wanting to avoid harsh chemicals.
Industry Implications
1. Baby Care - The baby care industry can innovate by switching to natural and premium ingredients for healthier options.
2. Natural Beauty - Natural beauty industry has an opportunity to expand products catered to baby care incorporating natural and safe ingredients.
3. Health Foods - The health foods industry can tap into the needs of parents looking for organic and paleo-friendly baby foods.
6 Featured, 44 Examples:
131,530 Total Clicks
Date Range:
Aug 15 — Sep 17
Trending:
Warm
Consumer Insight Topics:
