Outside categories inspire uniquely specialized coffee combinations
Implications - As coffee culture continues to evolve, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews that fulfill dual desires. By allowing outside influences to seep into the world of coffee, brands are creating new rituals and textures that satiate the modern consumer’s desire for experiential departure.
Workshop Question - How can you adapt brand rituals from adjacent categories to enhance consumer engagement with your offerings?
Trend Themes
1. Hybridized Caffeine - As coffee culture evolves, brands are increasingly incorporating inspiration from adjacent categories to create highly specialized brews.
2. Plant-based Dairy Alternatives - Consumers are increasingly seeking non-dairy milk alternatives in their coffee.
3. Novel Coffee Brewing Methods - New brewing methods are offering a unique taste experience to coffee lovers.
Industry Implications
1. Food and Beverage - Incorporating inspiration from other categories into coffee beverages creates an attractive product for food and beverage businesses.
2. Plant-based Milk Alternatives - With the popularity of non-dairy milk alternatives, plant-based milk businesses can add coffee beverages to grow their reach.
3. Coffee Equipment - The rise of novel brewing methods offers an opportunity for equipment manufacturers to create and sell new machines and accessories to coffee lovers.
