Celebrities are tapping into hyperreality by creating social media influence
Implications - As bloggers turn into influencers and eventually transform into full-fledged celebrities, public figures who started in more traditional forms of media are looking to enter the space by aligning with Internet culture. This ties them to a hyperreal personal brand that blurs the line between public persona and the authentic self that resonates strongly with Generation Z.
Workshop Question - How is your brand adapting to the marketing and media preferences of Gen Z?
Trend Themes
1. Celebrity Personal Branding - Traditional celebrities are adopting internet culture to cultivate their personal brands.
2. Humor in Digital Marketing - The incorporation of humor is becoming a popular trend in digital marketing campaigns.
3. Inclusion in Advertising - Brands are promoting messages centered around inclusivity to appeal to a broader audience.
Industry Implications
1. Entertainment Industry - Traditional celebrities are adopting digital platforms to engage with their audience and stay relevant.
2. Digital Marketing Industry - The addition of humor is a valuable strategy to improve customer engagement in digital campaigns.
3. Advertising Industry - Inclusive messages in ads promote brands with a more considerate and compassionate image.
7 Featured, 61 Examples:
281,720 Total Clicks
Date Range:
Jan 15 — Jan 17
Trending:
Mild
Consumer Insight Topics:
