The Porsche New Vehicle Delivery Program Gives Drivers the Luxury Treatment
Michael Hemsworth — April 28, 2016 — Autos
References: press.porsche & geeky-gadgets
Looking to offer its customers the ultimate first impression when they meet their new car, the Porsche New Vehicle Delivery Program is oriented towards enhancing the brand experience. Instead of delivering the vehicle to the drivers home, the program is intended to get drivers into the Atlanta Porsche Experience Center (PEC) to get acquainted with the new car.
The program starts with having drivers purchase a vehicle from one of the brand's authorized dealerships. From here, they can make their way to the PEC to be oriented with the vehicle with a delivery specialist. Then, it's on to the driver development track for 90-minutes to test drive the new vehicle.
The Porsche New Vehicle Delivery Program is finished with lunch at the Restaurant 356 that has views of the test track for new Porsche owners to enjoy.
The program starts with having drivers purchase a vehicle from one of the brand's authorized dealerships. From here, they can make their way to the PEC to be oriented with the vehicle with a delivery specialist. Then, it's on to the driver development track for 90-minutes to test drive the new vehicle.
The Porsche New Vehicle Delivery Program is finished with lunch at the Restaurant 356 that has views of the test track for new Porsche owners to enjoy.
Trend Themes
1. Enhanced Vehicle Delivery Programs - Implementing immersive and personalized delivery programs like the Porsche New Vehicle Delivery Program can enhance the brand experience for customers.
2. In-person Vehicle Orientation - Offering in-person vehicle orientation sessions, such as those provided at the Atlanta Porsche Experience Center, can help drivers become more familiar with their new cars.
3. Test Drive Experiences - Providing test drive experiences on specific tracks, like the driver development track at the Porsche Experience Center, can allow customers to fully experience the capabilities of their new vehicles.
Industry Implications
1. Automotive - Automotive industry can explore immersive delivery programs and in-person orientation sessions to enhance brand experiences for customers.
2. Luxury Goods - Luxury goods industry can adopt personalized delivery programs to create a premium and unforgettable experience for customers.
3. Hospitality - Hospitality industry can collaborate with automotive brands to provide test drive experiences and restaurant services, enhancing the overall customer journey.
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