Brewed beverages become increasingly tailored to specific consumer needs
Implications - Already internalized as a daily ritual, coffee and tea beverages are increasingly being adapted to meet shifting consumer demands, helping brands become further ingrained in a consumer's lifestyle. Coffee and tea producers are tailoring their refreshing brews to support specific consumer needs and goals, aligning themselves to the humanization of brands movement by demonstrating care for the well-being of consumers.
Workshop Question - Are you creating a product or service that can be enjoyed by the average, everyday consumer?
Trend Themes
1. Functional Brews - As coffee and tea become more personalized and increasingly designed to meet specific consumer needs, there are opportunities to experiment with unique functional ingredients that can provide a morning energy boost, support weight loss, and enhance cognitive function.
2. Probiotic Infusion - Consumers can benefit from the dual effect of caffeine and probiotics, creating an opportunity for brands to create innovative new drinks infused with beneficial GanedenBC30 probiotics.
3. Tea-based Nutrition - Tea programs and their blend of natural ingredients such as ginseng, ginger, and antioxidants can be used to help people lose weight and support a healthy lifestyle, creating opportunities for tea-based nutrition brands.
Industry Implications
1. Functional Beverages - Companies that specialize in creating functional beverages, including coffee and tea blends, have the opportunity to create unique and health-focused products for consumers.
2. Personalized Nutrition - As consumers continue to prioritize personalized products that align with their health needs and lifestyles, there is an opportunity for personalized nutrition brands to create tailored products such as protein-infused coffees for fitness enthusiasts or prenatal iced tea for expectant mothers.
3. Disruptive Packaging - As lifestyle refreshment brands look to stand out on the crowded market shelves, there is an opportunity for disruptive packaging designs that can help products grab consumers' attention and communicate the brand's message effectively, such as Nudeytea's colorful and graphic offerings.
