Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Playful Empowerment

Younger consumers seek lighthearted forms of feminism

Implications - As a backlash to the calculated, sentimental approach to feminism executed by many brands, younger consumers are seeking (and creating) more lighthearted approaches to girl power. This speaks to the Gen Z idea of natural diversity as opposed to forced mindfulness, pointing to the general preferences of a youth group raised on more empathetic values.
Workshop Question - What message does your brand send when it comes to issues of equality?
Trend Themes
1. Lighthearted Feminism - Younger consumers are seeking more lighthearted approaches to girl power, pointing to the general preferences of a youth group raised on more empathetic values and diversity.
2. Empowering Women - More industries are focusing on empowering women, from girl-only gaming events and female action hero ads to all-female DJ workshops, highlighting the need and opportunity to create safe environments for women to learn, explore, and create.
3. Realistic Lifestyle Ads - Realistic representations of womanhood and the need for authenticity are taking hold in mainstream media, from Organic Valley's 'Real Morning Report' to Project Everyone's remake of Spice Girls' Wannabe music video, offering the opportunity to create brand campaigns and messaging using humor, relatability, and transparency.
Industry Implications
1. Games and Entertainment - Industries such as gaming and entertainment can explore creating more gender-neutral content and inclusive environments to cater to the needs of younger consumers' empathetic and diverse values and tackle issues of discrimination and inclusivity.
2. Food and Beverage - Companies in the food and beverage industry can focus on creating products that cater to the needs of busy, working women with health-conscious and realistic options that speak to consumers' daily struggles and goals for self-care and self-love.
3. Media and Advertising - Advertising and media professionals can focus on creating campaigns that present a more accurate and realistic portrayal of women and tackle issues of gender inequality and representation in mainstream media, using humor, relatability, and transparency to capture audiences' attention and increase engagement.
3.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
95,326 Total Clicks
Date Range:
Apr 15 — Jul 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

play_circle_filledRealistic Morning Routine Ads
Realistic Morning Routine Ads
This Organic Valley Ad Shows What Women's Mornings are Really Like
A recent Organic Valley ad for the company’s new Organic Balance breakfast shake reveals what a typical morning is like for most professional women. Poking fun at the way most breakfast food... MORE
Feminist Ice Creams
Feminist Ice Creams
Amanda McCall Creates Unique Ben & Jerry's Flavor Centering on Inspiring Women
Although it might seem as though Ben & Jerry’s has created a line of feminist ice creams, it’s actually a creative and clever concept by writer Amanda McCall. She imagines what... MORE
All-Female DJ Workshops
All-Female DJ Workshops
This Immersive Workshop Was Created to Empower Musically Inclined Women
Chippy Nonstop, a DJ, rapper and singer from California, hosted an all-female DJ workshop at Toronto’s Studio Bar as a means of encouraging women to get more involved in an industry that they&#... MORE
play_circle_filledActivist Music Videos
Activist Music Videos
Project Everyone Remade a Spice Girls Music Video for Women's Rights
It’s no wonder that Project Everyone used Spice Girls’ ‘Wannabe’ music video as a means to deliver a strong message about women’s rights and equality. Spice Girls was a... MORE
Girls-Only Gamer Parties
Girls-Only Gamer Parties
Microsoft Japan Threw an Xbox Party Exclusively for Girl Gamers
The Xbox is often thought of as a console that’s geared towards a male audience, but Microsoft Japan set out to smash these perceptions by hosting an event just for girl gamers. The... MORE
play_circle_filledFemale Action Hero Ads
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
This ad from GoldieBlox uses female action hero dolls to address gender equality issues within Hollywood. The ad shows iconic male roles being portrayed by female dolls. The commercial begins with... MORE

Related Examples

Inspiring Hijabi Athlete Ads
Inspiring Hijabi Athlete Ads
The New Nike Training Ad Stars Female Weightlifter Amna Al Haddad
Color Blind Photo Editing
Color Blind Photo Editing
Ta-ku Created a VSCO Photography Preset That Describes His Journey
Patriotic Bluetooth Earphones
Patriotic Bluetooth Earphones
Steven Lamar Designed These Athlete-Inspired Versatile Headphones
Reincarnated Analog Synths
Reincarnated Analog Synths
The Minimoog Model D is Being Redesigned After 30 Years
Photo-Edited Music Videos
Photo-Edited Music Videos
Junk-E-Cat Has Produced a Prisma-Made Music Video
play_circle_filledTrailblazing Cassette Synthesizers
Trailblazing Cassette Synthesizers
The OM-1 Lets You Manipulate Audio Cassette Sounds
play_circle_filledAthletic Female Empowerment Ads
Athletic Female Empowerment Ads
Nike's New Ad Features an All-Female Cast of Indian Athletes
play_circle_filledRaw Maternal Beauty Campaigns
Raw Maternal Beauty Campaigns
Dove's 'A Mother's Beauty' Ad Celebrates Real Moms
play_circle_filledSporty Feminine Hygiene Ads
Sporty Feminine Hygiene Ads
This Always Ad Shows Young Girls That Nothing Can Hold Them Back
play_circle_filledCelebrity Mother Music Videos
Celebrity Mother Music Videos
Fergie's "M.I.L.F.$" Music Video Features a Ton of Celeb Moms
play_circle_filledEmpowering Feminist Campaigns
Empowering Feminist Campaigns
Dove's New Campaign Focuses on Something Other Than Beauty
Texting Gaming Consoles
Texting Gaming Consoles
iClever Wireless Keyboard Allows Gamers to Spell Easily in Virtual Worlds
Customized Video Game Controllers
Customized Video Game Controllers
The Xbox Design Lab Lets Users Make Customized Games Controllers
play_circle_filledIntegrated Gaming Apps
Integrated Gaming Apps
The New Xbox App Allows For Easier Social Integration and Connectivity
Slim 4K Gaming Systems
Slim 4K Gaming Systems
The Microsoft Xbox One S is 40% Slimmer than its Predecessor
play_circle_filledEmpowering Skincare Ads
Empowering Skincare Ads
This SK-II Ad Fights Back Against China's 'Leftover Women' Stigma
Liberating Feminine Product Ads
Liberating Feminine Product Ads
This Ad for Feminine Pads Shows Women They Don't Need to Stop
Diskless Android Game Consoles
Diskless Android Game Consoles
The Fuze Tomahawk F1 Video Gaming Console was Unveiled in Beijing
Feminist Youth Conferences
Feminist Youth Conferences
Seattle's FemCon Endorses Female Empowerment Among Young Attendees
HD Video Game Recorders
HD Video Game Recorders
The Elgato Game Capture HD60 S Streams and Records in Stunning HD
Superhero Special Edition Consoles
Superhero Special Edition Consoles
The Iron Man Xbox One is Inspired by Stark Industries
Socially Aware Emoji Apps
Socially Aware Emoji Apps
The MuvaMoji App From Amber Rose Adds Activism to Personal Branding
Universal Touchscreen Remotes
Universal Touchscreen Remotes
The Ray Remote Can Control a Variety of Multimedia Devices
Value-Focused Console Bundles
Value-Focused Console Bundles
The Xbox One Spring Bundle Packs a Powerful Console and Ample Games
play_circle_filledSatirical Feminist Series
Satirical Feminist Series
'Tough Sh*t' is an All-New YouTube Webseries from Pop Trigger
Uplifting Sportswear Ads
Uplifting Sportswear Ads
Sport Chek's Newest Workout Commercial Connects with Female Yogis
Feminist Slogan Caps
Feminist Slogan Caps
Stay Cute's Fight Like a Girl Baseball Cap Promotes Female Empowerment
play_circle_filledUnapologetic Underwear Campaigns
Unapologetic Underwear Campaigns
The Latest Aerie Commercial Features Model Barbie Ferreira
Tween Feminism Tours
Tween Feminism Tours
The Rookie Yearbook Four Meetup is Hosted by Tavi Gevinson and Readers
play_circle_filledFemale-Educating Doll Ads
Female-Educating Doll Ads
The New Barbie Ad Features Young Girls with Professional Careers
Gender-Bending Fitness Editorials
Gender-Bending Fitness Editorials
This Issue of Men’s Fitness Australia Features Ronda Rousey
Gender Equality Currencies
Gender Equality Currencies
The New Finnish Notes Feature a Design that Embraces Male and Female
Censored LGBT Film Ads
Censored LGBT Film Ads
These Ads Promote Sexual Equality for the Queer Lisboa Film Festival
Female-Empowering Doll Art
Female-Empowering Doll Art
This Artist Recreated Male-Focused Paintings Using Barbie Dolls
Sour Social Campaigns
Sour Social Campaigns
Because I am a Girl Issues #LemonChallenge4Change for Gender Inequality
Female Football Campaigns
Female Football Campaigns
This Campaign Aims to Promote Female Football & Increase Youth Interest
Passover-Themed Desserts
Passover-Themed Desserts
Ben & Jerry's Charoset Ice Cream is Perfect for a Seder Plate Meal
Satirical Gender Equality Apps
Satirical Gender Equality Apps
This Awareness-Raising Tip App Calculates Lower Tips for Women
Ice Cream Fondue
Ice Cream Fondue
Ben & Jerry's Demonstrates How to Create a Sharable Dessert
play_circle_filledRedefining Feminism Globally
Redefining Feminism Globally
Makenna Lenover's Feminist Speech Supports Human Rights as a Whole
play_circle_filledCrude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
play_circle_filledAnti-Harassment Documentaries
Anti-Harassment Documentaries
'The People's Girls' Documents the Objectification of Women in Cairo
play_circle_filledActivist Ice Cream Campaigns
Activist Ice Cream Campaigns
Ben & Jerry's Campaign for Change Addresses Gay Rights in Russia
Feminist Lyric Blogs
Feminist Lyric Blogs
Beyonce Voters is the Internet's Response to Fox News and Hobby Lobby
Center-filled Ice Creams
Center-filled Ice Creams
Ben and Jerry Core Ice Creams are Jam-Packed with Delectable Centers
play_circle_filledChanging Gender Perceptions
Changing Gender Perceptions
Eleanor Tabi Haller-Jordan's Gender Expectations Speech is Powerful
Patriarchy-Spinning Twitter Accounts
Patriarchy-Spinning Twitter Accounts
These Feminist Taylor Swift Tweets are Empowering
Metropolitan-Themed Ice Cream
Metropolitan-Themed Ice Cream
The Ben & Jerry's City Churned Campaign Crowdsources Locals
Snack-Securing Seals
Snack-Securing Seals
The Ben & Jerry’s Ice Cream Lock Protects Your Precious Pint
Faded Pop-Star Plays
Faded Pop-Star Plays
The Spice Girls Will Reunite for West End Musical 'Viva Forever'
Pint-Protecting Gadgets
Pint-Protecting Gadgets
The 'Euphori-Lock' for Ben & Jerry's Ice Cream Safeguards Desserts
Fashion-Flavored Ice Cream
Fashion-Flavored Ice Cream
Racked Ben & Jerry's Competition Churned Out Scrumptious Couture Humor
Slacker Dairy Desserts
Slacker Dairy Desserts
The Big Lebowski Ice Cream is the Treat for those Living Life Easy