Lipton's 'Flavor Break' Tour Provides Relief from Workday Stresses
Laura McQuarrie — May 10, 2016 — Marketing
References: liptontea & eventmagazine
Across the United States, Lipton is launching an experiential office break tour in order to provide employees relief from mid-day slumps.
Over the summer months, The Lipton Sparkling Flavor Lounge will visit major cities like NYC, Miami and Austin, providing adults with the chance to re-energize in inventive ways, with an emphasis on light physical activities. The #FlavorBreak lounge includes playful spaces that include a ball pit and slide, a silent disco, as well as places to get a back massage.
Across multiple industries, marketers are now creating many fun activations like this that appeal to the inner child in an adult. On this same theme, Liption previously created a 100-meter urban water slide, which also creates ties between its drink products and refreshment.
Over the summer months, The Lipton Sparkling Flavor Lounge will visit major cities like NYC, Miami and Austin, providing adults with the chance to re-energize in inventive ways, with an emphasis on light physical activities. The #FlavorBreak lounge includes playful spaces that include a ball pit and slide, a silent disco, as well as places to get a back massage.
Across multiple industries, marketers are now creating many fun activations like this that appeal to the inner child in an adult. On this same theme, Liption previously created a 100-meter urban water slide, which also creates ties between its drink products and refreshment.
Trend Themes
1. Experiential Office Breaks - Creating interactive and playful spaces within office environments to provide employees with a refreshing break from workday stresses.
2. Appealing to the Inner Child - Developing activations that tap into the nostalgia of adulthood and provide a sense of fun and excitement.
3. Creating Ties with Refreshment - Integrating brand products and refreshment experiences to create a stronger connection with consumers.
Industry Implications
1. Beverage - Incorporating interactive break experiences that align with the brand's refreshing drink products.
2. Hospitality and Events - Designing creative and playful activations to provide unique experiences for attendees at conferences, trade shows, and other events.
3. Office Supplies and Services - Offering additional services and amenities that create a fun and enjoyable work environment for employees.
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