Glico's New Year Collection Introduces Pocky with Real Champagne
Laura McQuarrie — December 28, 2016 — Lifestyle
References: glico & en.rocketnews24
Over the years, there have been many unique Pocky varieties released by Japanese confectionery company Glico, including orange peel, whiskey and purple potato—the newest product is a champagne-flavored biscuit for New Year's.
As well as boasting a flavorful and fruity aroma, the all-new champagne-flavored Pocky sets itself apart from previous releases by being about 1.4 times longer than the classic chocolate-dipped biscuit sticks.
Along with these new Pocky treats, Glico is also launching festive varieties of its Almond Premio chocolates and Caplico (an aerated chocolate snack) in champagne flavors. These new confections were created in collaboration with one of Japan's leading pastry chefs, Hironobu Tsujiguchi. All items in the collection contain 0.1% alcohol, so consumers are being advised to enjoy responsibly, considering that Japan enforces a 0% alcohol policy on the roads.
As well as boasting a flavorful and fruity aroma, the all-new champagne-flavored Pocky sets itself apart from previous releases by being about 1.4 times longer than the classic chocolate-dipped biscuit sticks.
Along with these new Pocky treats, Glico is also launching festive varieties of its Almond Premio chocolates and Caplico (an aerated chocolate snack) in champagne flavors. These new confections were created in collaboration with one of Japan's leading pastry chefs, Hironobu Tsujiguchi. All items in the collection contain 0.1% alcohol, so consumers are being advised to enjoy responsibly, considering that Japan enforces a 0% alcohol policy on the roads.
Trend Themes
1. Flavored Biscuit Sticks - Opportunity for creating unique and innovative flavors of biscuit sticks to cater to diverse consumer tastes.
2. Extended-length Snacks - Potential to introduce longer versions of popular snacks to enhance the eating experience and provide additional value for consumers.
3. Collaborative Confections - Possibility of collaborating with renowned chefs or pastry experts to develop exclusive and premium confectionery products.
Industry Implications
1. Confectionery - Disruptive innovation opportunities in developing unconventional and gourmet confectionery products with unique flavors and ingredients.
2. Snack Food - Opportunity to create longer and more indulgent versions of popular snack items to attract consumers looking for a unique snacking experience.
3. Pastry and Bakery - Potential for collaboration with pastry chefs to create limited-edition confections that combine traditional baking techniques with innovative flavors.
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