The rise of online foodie culture prompts services that automate food pics
Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible.
Workshop Question - How are consumers engaging with your product and how can you enhance that engagement?
Trend Themes
1. Instagram Aesthetic - The minimalist, color-rich style of photography on Instagram has permeated the food industry with various services that automate photo-taking.
2. Food Photography Social Networks - Social media platforms dedicated to food and photography, providing users with designated space to share their love of local and international cuisine.
3. Photographic Meal-tracking Apps - Meal tracking apps that incorporate photography, providing an easier and quicker way to log users' meals and analyze what type of food it is.
Industry Implications
1. Food and Hospitality Industry - El Burro, Carmel Winery, and Critic are all examples of businesses in the food and hospitality industry that have capitalized trends in food photography.
2. Technology Industry - Apps such as Foodie, Critic, and Lose It's Snap It feature are part of a growing industry of technological innovations aimed at enhancing food photography and meal tracking.
3. Social Media Industry - Social networking platforms like Yummi provide a space for food lovers on social media to share their passion among others with similar interests.
6 Featured, 46 Examples:
184,670 Total Clicks
Date Range:
Apr 14 — Sep 16
Trending:
Untested
Consumer Insight Topics:
