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Assisted Instagrammable

The rise of online foodie culture prompts services that automate food pics

Implications - Food photography on social media seemingly reached the point of oversaturation until the rise of the "Instagram Aesthetic." This minimalist, color-rich style has permeated everything from photography to fashion, and now food, tying into the basis of foodie culture: elitism. Automating the process makes this elevated aesthetic more accessible.
Workshop Question - How are consumers engaging with your product and how can you enhance that engagement?
Trend Themes
1. Instagram Aesthetic - The minimalist, color-rich style of photography on Instagram has permeated the food industry with various services that automate photo-taking.
2. Food Photography Social Networks - Social media platforms dedicated to food and photography, providing users with designated space to share their love of local and international cuisine.
3. Photographic Meal-tracking Apps - Meal tracking apps that incorporate photography, providing an easier and quicker way to log users' meals and analyze what type of food it is.
Industry Implications
1. Food and Hospitality Industry - El Burro, Carmel Winery, and Critic are all examples of businesses in the food and hospitality industry that have capitalized trends in food photography.
2. Technology Industry - Apps such as Foodie, Critic, and Lose It's Snap It feature are part of a growing industry of technological innovations aimed at enhancing food photography and meal tracking.
3. Social Media Industry - Social networking platforms like Yummi provide a space for food lovers on social media to share their passion among others with similar interests.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 46 Examples:
183,942 Total Clicks
Date Range:
Apr 14 — Sep 16
Trending:
Untested
Consumer Insight Topics:

Featured Examples

play_circle_filledFood Photography Stations
Food Photography Stations
El Burro Lets Restaurant Goers Get Perfect Shots of Their Food
El Burro is hopping on the #foodporn wave by allowing their restaurant visitors the perfect station to take professional style Instagram photos of their food. Wi-Fi network MWEB has set up a... MORE
Food-Enhancing Photography Apps
Food-Enhancing Photography Apps
The 'Foodie' App Offers Over 20 Filters to Increase Image Quality
The ‘LINE Corporation’ recently unveiled the Foodie app, which aims to enhance the quality of images taken by smartphones. The sole purpose of this app is to provide users with a simple... MORE
Social Media Food Reviews
Social Media Food Reviews
This App Helps Users Create Food Reviews to Share on Instagram
‘Critic’ is a new app that helps users create food reviews to share on Instagram. In recent years, photographing food and sharing it online has become an extremely popular pastime for... MORE
Food Photography Social Networks
Food Photography Social Networks
Yummi is a Social Platform Dedicated to All Things Food-Related
While there are plenty of food related accounts on platforms such as Instagram and Pinterest, this social network provides a designated space for foodies to share their love of local and... MORE
Photographic Meal-Tracking Apps
Photographic Meal-Tracking Apps
'Lose It' Logs Users' Meals By Registering Their Pictures
Amateur food photography has risen in tandem with the rise of Instagram, and the Lose It app is capitalizing on social media users’ love for snapping their meals. The dieting app tracks users... MORE
play_circle_filledPhotography-Inspired Dishes
Photography-Inspired Dishes
The “Food-o-graphy” Dishes Help You Capture the Perfect Food Photo
Israel’s Carmel Winery has just unveiled its Food-O-Graphy dishes, which are designed specifically for capturing the perfect Instragram-worthy food photo. The dishes have been expertly crafted... MORE

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