General Mills' Nibblr Subscription Box Delivers Small Healthy Snacks
Laura McQuarrie — January 14, 2014 — Lifestyle
References: nibblrbox & bakeryandsnacks
Nibblr is a new subscription box service from General Mills that will deliver an assortment of small, healthy snacks to your home, office or to a friend.
Nibblr provides an assortment of over 55 snacks, which include tasty choices like dried fruits, nut mixes, dates and crackers in a range of flavors from sweet to savory. After choosing a few favorites, users can specify if they’d like the Nibblr boxes to be delivered every week, bi-weekly or on a monthly basis, as well as the number of boxes that will be paid for at a time.
The snack boxes range from about $5.99 for one box to $66 for 12 boxes. Currently, Nibblr orders are only delivered in the US through the United States Postal Service.
Nibblr provides an assortment of over 55 snacks, which include tasty choices like dried fruits, nut mixes, dates and crackers in a range of flavors from sweet to savory. After choosing a few favorites, users can specify if they’d like the Nibblr boxes to be delivered every week, bi-weekly or on a monthly basis, as well as the number of boxes that will be paid for at a time.
The snack boxes range from about $5.99 for one box to $66 for 12 boxes. Currently, Nibblr orders are only delivered in the US through the United States Postal Service.
Trend Themes
1. Healthy Snack Boxes - Subscription boxes that deliver healthy snacks offer opportunities for new, innovative snack brands to reach a wider audience.
2. Personalized Subscription Services - Subscription services that allow users to choose their own favorite snacks and delivery frequency present opportunities for personalized subscription services for other product categories.
3. Convenience-based Services - Convenience-based subscription box services that deliver products directly to the customer, such as for healthy snack options, present opportunities for other convenience-based services like meal delivery or grocery delivery.
Industry Implications
1. Food & Beverage - The food and beverage industry has opportunities to create and market innovative healthy snack products to be featured in subscription boxes.
2. E-commerce - E-commerce companies can benefit from creating personalized subscription services across multiple product categories, allowing for easy and recurring purchases.
3. Logistics & Delivery - The logistics and delivery industry can explore new business opportunities for delivering subscription boxes, including healthy snacks or convenience-based services for home and office delivery.
6.1
Score
Popularity
Activity
Freshness
