Brands show full consumer awareness with holistically helpful apps
Implications - As consumers become more conscious of their personalities, activities and consumption habits as part of their own "brand," organizations must follow suit and implement a 360-degree view of their customers' lifestyle into their products. This is especially true in regard to loyalty, as long-term use of a product coincides with its seamless integration into the consumer's life.
Workshop Question - How can you involve your customer's adjacent interests or hobbies into your marketing?
Trend Themes
1. Personalized Apps - Brands are implementing a 360-degree view of their customers’ lifestyle into their products by creating personalized apps.
2. Rewards-based Apps - Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
3. Sustainable Packaging - Companies are using innovative and creative ways to give packaging a second lease on life and reduce the amount of waste going to landfills.
Industry Implications
1. Entertainment - Apps are being developed to encourage good behavior and foster a more enjoyable in-theater experience.
2. Personal Care - Companies are developing new and innovative ways to improve personal care, including odor detection apps.
3. Food and Beverage - Sustainable packaging and app inspired ice creams are changing the food and beverage industry.
6 Featured, 54 Examples:
181,565 Total Clicks
Date Range:
Jan 15 — Aug 16
Trending:
Average
Consumer Insight Topics:
