This Chain is Letting Fans Pre-Order Its New Secret New Dish
Katherine Pendrill — February 2, 2016 — Marketing
References: tacobell & grubstreet
Following the launch of a mysterious new Super Bowl promotion on January 7th, Taco Bell is now giving fans the chance to pre-order its secret new dish. While clues are still limited, loyal Taco Bell fans can begin blindly ordering the new mystery creation sight unseen.
The new Taco Bell promotion initially began with a redacted press release that gave consumers a few clues about the latest menu addition. Now the chain has released three 15-second teasers that allude to the brand's Super Bowl ad. The teasers are meant to entice fans into pre-ordering the new mystery item sight unseen. Those who are trusting enough to place their order ahead of time will be able to pick up their mystery dish on Saturday, February 6th, just ahead of the Super Bowl. For everyone else, the big reveal will happen on Monday, February 8th.
The new Taco Bell promotion initially began with a redacted press release that gave consumers a few clues about the latest menu addition. Now the chain has released three 15-second teasers that allude to the brand's Super Bowl ad. The teasers are meant to entice fans into pre-ordering the new mystery item sight unseen. Those who are trusting enough to place their order ahead of time will be able to pick up their mystery dish on Saturday, February 6th, just ahead of the Super Bowl. For everyone else, the big reveal will happen on Monday, February 8th.
Trend Themes
1. Mystery Promotions - Companies can create buzz and excitement by launching new products or promotions with limited information, leveraging customers' curiosity to drive sales.
2. Pre-ordering Trends - Allowing customers to pre-order products or services provides convenience, builds loyalty, and can be a useful tool to gauge demand and market interest.
3. Intrigue Marketing - Brands can use teasers and limited information to build anticipation and suspense around their latest offerings, encouraging customers to engage with the brand and share their experiences on social media.
Industry Implications
1. Fast Food Chains - Fast food chains can use mystery promotions to drive sales and build excitement among their customer base, potentially keeping them engaged with the brand long-term.
2. Retailers - Retailers can leverage pre-ordering trends to gauge demand for new products and services, while also providing customers with convenience and demonstrating a commitment to customer satisfaction.
3. Marketing Agencies - Marketing agencies can help brands create intrigue marketing campaigns that build buzz and excitement around new products or services, generating social media engagement and potentially driving sales.
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