easyJet's "Captain Claus" Offers Special Santa Greetings to Travelers
Laura McQuarrie — December 21, 2017 — Marketing
References: youtu.be
Although kids know that they can find Santa at in-mall grottos during the Christmas season, easyJet created a fun surprise for kids that provides Santa greetings on a plane.
For a week, easyJet notes that "Santa will be swapping his sleigh this week for an A320," so that all across Europe, kids will receive a special surprise while flying during the holidays. To kick off the launch of its festive flight series, easyJet filmed the arrival of Santa coming from the cockpit to surprise passengers of all ages.
Since many families who choose to travel for the holidays often forgo gift-giving and classic Christmas traditions, such as going to see Santa, this stunt offers a fun way for memories to be made all the same.
For a week, easyJet notes that "Santa will be swapping his sleigh this week for an A320," so that all across Europe, kids will receive a special surprise while flying during the holidays. To kick off the launch of its festive flight series, easyJet filmed the arrival of Santa coming from the cockpit to surprise passengers of all ages.
Since many families who choose to travel for the holidays often forgo gift-giving and classic Christmas traditions, such as going to see Santa, this stunt offers a fun way for memories to be made all the same.
Trend Themes
1. In-flight Santa Greetings - This trend of in-flight Santa greetings provides a disruptive innovation opportunity for airlines to enhance the holiday travel experience and create memorable moments for passengers.
2. Holiday-themed Flight Experiences - The trend of offering holiday-themed flight experiences presents a disruptive innovation opportunity for airlines to differentiate their services and tap into the festive spirit of travelers during the holiday season.
3. Surprise and Delight Marketing - The trend of surprise and delight marketing, as demonstrated by easyJet's Santa surprise, opens up disruptive innovation opportunities for businesses to create unexpected, joyful experiences that leave a lasting impression on customers.
Industry Implications
1. Airline - The airline industry can leverage the trend of in-flight Santa greetings to attract travelers during the holiday season, offering a unique experience that sets them apart from competitors.
2. Travel and Tourism - In the travel and tourism industry, the trend of holiday-themed flight experiences presents an opportunity for companies to design and promote special packages that cater to the festive preferences of travelers.
3. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of surprise and delight marketing, helping businesses create memorable moments like easyJet's Santa surprise to engage and connect with their target audience.
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