EAT's Digital Menu Boards Allow Greater Experimentation In-Store
Laura McQuarrie — February 12, 2016 — Tech
References: scala & retail-innovation
EAT is a fresh fast food chain that made the switch to digital menu boards for greater flexibility and experimentation in-store. With this new system in place, EAT is able to have content on the boards instantly changed in real-time by through head office or an individual store.
These digital menus make it possible for the brand to trial new products at 10 retail shops, and have these exclusive items reflected on select menus, which provides a greater chance for customer feedback and performance to be measured.
These smart menu systems run on software created by Scala, which creates an assortment of retail software that enhances a range of activities, including browsing, interacting with products and ordering.
These digital menus make it possible for the brand to trial new products at 10 retail shops, and have these exclusive items reflected on select menus, which provides a greater chance for customer feedback and performance to be measured.
These smart menu systems run on software created by Scala, which creates an assortment of retail software that enhances a range of activities, including browsing, interacting with products and ordering.
Trend Themes
1. Real-time Digital Menus - Opportunity for companies to implement real-time digital menus for greater flexibility and experimentation in-store.
2. Instant Content Changes - The ability to instantly change digital menu content in real-time provides a disruptive innovation opportunity for restaurants and fast food chains.
3. Trial of Exclusive Products - Digital menus allow brands to trial exclusive products and measure customer feedback and performance, presenting an opportunity for product experimentation.
Industry Implications
1. Restaurant Industry - The restaurant industry can leverage real-time digital menus to enhance customer experience and drive innovation in food ordering.
2. Fast Food Industry - Fast food chains can benefit from instant content changes on digital menus to adapt to customer preferences, boost sales, and encourage product experimentation.
3. Retail Software Industry - Companies in the retail software industry, like Scala, can expand their offerings to create innovative digital menu systems that enhance browsing, product interaction, and ordering.
3
Score
Popularity
Activity
Freshness
