Jaunt and North Face Take Shoppers on a Virtual Adventure
Jana Pijak — January 11, 2016 — Business
References: itunes.apple & vrscout
A recent project from Jaunt and North Face took shoppers on a virtual adventure to Napal. Titled 'The North Face: Nepal,' the VR experience featured 360-degree video recordings of Napal's iconic landscapes and was available for download -- both on the Google Play and Itunes stores -- for shoppers in both the U.K. and U.S. locations.
Synonymous with heavy-duty outerwear that blends style with performance, the North Face immersed shoppers into yet another virtual adventure that was created in collaboration with Jaunt Studios. This Jaunt and North Face project is not the brands' first and is part of a marketing strategy that is not only memorable but also sensory.
San Francisco, New York and London shoppers who downloaded 'The North Face: Napal' VR experience were not only entertained but were also introduced to some of the brand's newest high-performance gear.
Synonymous with heavy-duty outerwear that blends style with performance, the North Face immersed shoppers into yet another virtual adventure that was created in collaboration with Jaunt Studios. This Jaunt and North Face project is not the brands' first and is part of a marketing strategy that is not only memorable but also sensory.
San Francisco, New York and London shoppers who downloaded 'The North Face: Napal' VR experience were not only entertained but were also introduced to some of the brand's newest high-performance gear.
Trend Themes
1. Virtual Reality Experiences - Opportunity for businesses to create immersive virtual reality experiences for shoppers to enhance brand engagement.
2. 360-degree Video Technology - The use of 360-degree video technology allows brands to provide an interactive and captivating experience for customers.
3. Sensory Marketing - Brands can leverage sensory marketing strategies, such as virtual reality, to create memorable experiences that leave a lasting impression on consumers.
Industry Implications
1. Retail - The retail industry can adopt virtual reality technology to offer unique shopping experiences and showcase product features.
2. Outdoor Apparel - The outdoor apparel industry can leverage virtual reality to transport customers to different landscapes, allowing them to experience the functionality of their products in various environments.
3. Entertainment - In the entertainment industry, virtual reality can be utilized to create immersive experiences for movie-goers, gamers, and theme park visitors, enhancing their overall entertainment experience.
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