Transcendental motifs receive modern updates for the connected consumer
Implications - The ubiquity of technology is spilling into the spiritual sector as digital platforms embrace new age themes. By making this category instantly accessible, brands are entering an emerging market. Implications extend beyond this category as related smart systems continue to address the needs and wants of connected, tech-savvy consumers.
Workshop Question - As consumers see an increase in demand for their time, how can you tap into their need for mindfulness and being in the moment?
Trend Themes
1. Spiritual Guidance Apps - The integration of technology with spiritual guidance provides a new market that can be accessed remotely through devices.
2. Virtual Meditation Experiences - Guided Meditation VR provides a completely immersive and relaxing environment for meditation, enhancing the traditional meditation experiences.
3. Soothing Meditation Apps - Personalized app experiences like MindSurf App lets consumers monitor in real-time how they're doing with their health and well-being, bridging the gap between tech and health trends.
Industry Implications
1. Wellness - Incorporating meditative practices into wellness provides an opportunity to reach consumers seeking a more holistic and balance lifestyle.
2. Technology - The integration of technology in spiritual practices offers a new market for technological innovation that better connects the digital world and customers' need for spiritual guidance.
3. Personal Development - Apps that offer personalized meditative spiritual guidance and real time monitoring present opportunities for companies to further expand on consumers' desires for personal development.
